You should focus on shifting from attempting to serve any and all potential customers to identifying and serving your ideal clients better. This upgrading process ultimately helps your viability and is continual, so keep losing the average customers and replacing them with those that are loyal, profitable and enjoyable.
Some key points to keep in mind -
- Remember profitability is dependent on serving your ideal/best customer not every customer. It’s ok to lose customers that are too costly.
- Pay attention to all customers for niche and innovation ideas, but get to know the top 20% of your customers.
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- Why they use your service.
- What they want improved about their lives.
- How they feel and talk about you.
- How you can improve your service.
- Define your great clients as the ones that keep using your service and refer others consistently.
Carpe diem,
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Helen Keller spent her entire life in a dark and silent world. Being both deaf and blind, she overcame and became an inspiration to millions. Many of us who have the privilege of seeing take it for granted. It’s really a two edged sword. Without our sight, we would miss every wonderful glory that God has painted in the colors of a sunset, the majesty of the stars, or the details in a blade of grass. The flip side is that we tend to see distractions in every form. 