In any sales game you have to develop thick skin.  It is a necessary skill for those who want to weather the storms and achieve success.  But there is another side that those who are masters of their craft have developed.  Yes, you do need to develop thick skin, but you need to couple it with a soft heart.  We need to care about others and engage.  Real Estate is, more than anything, a relationship business. 

Far too many wounded salespeople develop the reverse, soft skin and a hard heart.  They are distrustful critics that take everything personally.  They tend to complain and criticize.  They are life-suckers versus life-givers and everyone around them knows it.

Today, choose to develop the balance of thick skin and a soft heart.  Choose to master it – and you will never have to look for business again.

Carpe diem,