The shift from your current ROI (Return on Investment) is to simply expect more of everything and everyone, and raising your benchmark, including for yourself. This is also called raising your standards, extending your boundaries and having the edge. Without these attributes in business you will struggle continuously.

Here are some key points to remember:

1. Expect 10:1 return on development time spent.
2. There are zillions of places you could spend your time/money/energy. Have some way of selecting only things that will give you at least a 10:1 return on time.
3. Rather than just getting set up with projects, ideas, profit centers etc…first project how much they will pay off in sustainable revenue and profit over the next 10 years Be conservative.
4. Projects are those goals, activities and seeds that are distinct from your current revenue stream. In order to afford projects, your business engine will need to be operating well.
5. Don’t use projects, no matter how potentially lucrative, to escape from current needs of your biz. Integrity first, cash flow second, profit third, Project One fourth, Project Two fifth, and so on.
6. Eventually much of your time can be spent with projects, which is great.

Carpe diem,