Questions to ask yourself regarding important details and information

• I use a graphically great company logo or name.
• My toll-free and toll phone numbers and fax number are on each page.
• A copyright notice is on each page.
• The title matches each HTML page.
• I provide the city and state where you are located
• The “last updated” date is included on the home page and selected pages.
• I’ve got a professional photo of myself on my site so people can relate to me.
• I have included an FAQ section.
• Each page has a consistent look and feel.
• I have meta tags on each page, not just the home page.
• I’ve had someone read my site and help me remove all jargon.

Questions to ask yourself regarding basic content

• I explain who I am and what makes me special.
• I explain the services I offer and how they work.
• I clearly state how much my services benefit the reader.
• I have a list of solutions that will appeal to most of my visitors.
• I describe at least three benefits to  people who use my service.
• I offer several things or services for free at my site to get people started.
• I have a page containing links that might interest the visitor.
• The site is organized around what’s important to the visitor, not just what’s important to me.
• I explain who visits my site and what I can do for them.

Carpe diem,