Archive for May 16th, 2009

Secrets to Success

People often ask me “what are the secrets to success in the real estate game?”  While the answer can be very long if we get into the details, there is a simple and short answer that applies to the cross section of the American entrepreneurial business landscape.  All of the secrets that we can control can be boiled down into one simple triad. 

The first is to develop a great attitude.  Not one that is born out of PMA (Positive Mental Attitude) delusion, but an attitude that is born out of true and real gratitude.  Remember, things can always be worse and although we cannot always dictate what happens in our life, we can control our response to it.  Without a perspective that can see opportunity within challenges and remain humble in our successes we will miss 90% of what life has to offer.

The second is to develop a vision that is bigger than you are.  Success follows leadership and a leader needs a vision or dream to inspire others to follow.  The “others” may be your team, your clients or your family.   You will need to be able to draw your strength from somewhere during the darker days.  Your vision or dream has to be big enough to drive you to do the most difficult of tasks – discipline yourself.

The third is to develop a tremendous work effort.  The greatest laid plans are worthless if not executed on.  Great ideas without implementation are the fodder of those who die with regret.  Work hard, work well, work smart and even an average skill set will make it.  Combine a great work ethic with your natural strengths and you will be unstoppable.

 

 

 

 

Carpe diem,

Chris

 

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PictureQuestions to ask yourself regarding technical details

  • The site is viewable on a 15″ monitor with no scrolling needed. (extra points for having an iPhone optimized site)
  • I’ve viewed my site via other browsers to make sure it looks right.
  • I’ve made sure all of my links work (http://www.linkbot.com/).
  • I have had my HTML validated.
  • I have verified my meta tags.
  • Whenever an e-mail address is included, it is hot linked.
  • My average page is less than 30K text and 50K graphics.
  • My e-mail address uses the same domain name as my web site domain name.
  • I’ve compressed my graphics for fast downloading (http://www.gifwizard.com/).
  • I am getting a traffic report from my web hosting company.

PictureQuestions to ask yourself regarding graphic design and appeal

  

  • My site has a professional (not hobbyist) look.
  • My art (logos, illustrations) is clean and crisp, not scratchy looking.
  • My site looks distinct; it’s not a cookie-cutter duplicate of other sites in my field.
  • I use only one or two different fonts per page.
  • I used interlaced .gif files (they appear more quickly).
  • I use ALT tags.
  • I use only colors that all browsers can display properly.
  • I chose colors carefully and artfully.
  • There is a theme to my site; it is an expression of me or my company.
  • The names I use for the links make sense even to the ignorant visitor.

Carpe diem,

Chris