Questions to ask yourself regarding the ease of use, navigation and intuitive feel

• The average user is never more than three clicks away from what they’ll need.
• I don’t give the user more than six options on any one page.
• I offer a site index.
• I use image maps for a clean, easy look.
• The visitor is guided as to what to do, see or go to next.
• There are forward, back, top of page, and home page buttons throughout the site.
• There is a site search engine that is easy to find and that works well.
• The visitor doesn’t get stuck going down any blind alleys.
• I’ve asked five people to visit my site and tell me what they didn’t like about it or found wasn’t clear or easy.
• I have walked all through my site and it flows.

Questions to ask yourself regarding marketing and links

• I have included properly used meta tags on all of my pages.
• Visitors can recommend this site to a friend, right at the site.
• I am listed at Google, Yahoo and other search engines.
• I offer a free newsletter, tip nugget or blog, and people can sign up from the web site.
• I am linked to at least 10 others in my field or industry, and they are linked to me.
• I know where my site appears on the search engines (http://www.positionagent.com/).
• I mention or refer people to my web site in my e-mail signature.
• I include my web site URL in my stationery, brochures, and tangible marketing tools.
• I am part of a professional or trade association that has a listing for me or links to my site.

Carpe diem,