“The only way to know the limits of the possible is to venture into the impossible”
Let’s talk for a second about the glass ceilings we all reside with to some degree or another. Those expectations that we set for ourselves and willingly live under.
Have you ever seen one of those agents who run their business in a way that is obvious to everyone around them that they just don’t know better? I got into the real estate game during the depths of the last cycle. Real Estate was on it’s head and the country was suffering from a recession. My area in particular was very hard hit with the liquidation of the defense industry and the demise of the Savings and Loans. There were tens of thousands of white collar – high income folks that were out of work and the banks taking back properties in spades. I jumped into residential re-sale at 22 years old with a wife at home, 2 kids – 2 and under and another on the way.
After my two week obligatory – “everything you need to know about how to be successful in real estate school” – I went to work. Fortunately, I didn’t know then what I know now. It was September and I had mouths to feed, I didn’t know that it was the slow time of the year. I don’t believe there is much special about me or my ability. I am just willing to learn and work. I didn’t have a glass ceiling; I just had kids who were hungry and a beautiful, loving wife that was getting frustrated. While everyone else operated from what they had seen and experienced as possible, I operated from what I needed to be possible. Within 3 months I was the #1 producer in the office and #2, #3 and #4 combined were trailing my monthly totals. I’m not saying that to brag, far from it. I stumbled across most my brilliant ideas through trial and error.
I’d like to challenge you to suspend your disbelief for the next 90 days. Hold your judgment about what is possible and go to work like your life depended on it. Forget the news, the bad reports and the forecasts by the experts. If the nation and your area want to have a recession, let them. You can choose to not participate.
Carpe diem,
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weeks” class. So, we throw the newbies to the vultures (vendors who sell BS products that do nothing but line the pockets of the vendors and serve as filler our nation’s dumps). We let them sling mud on a wall and see what sticks and hope against hope that they will be one of the very few fortunate ones who will survive the first three years.
the birth of a brand is achieved with publicity, not advertising. Most marketersconfuse brand building with brand maintenance. Not only is PR more effective, it is far cheaper than running the advertising machine. When launching a brand we want to focus on creating buzz. Be audacious, be out there, be true to your core message but swing for the fence. They don’t build statues to those that sat on the bench and played it safe. Likewise, I have yet to meet a mega agent who has gotten there by playing it safe and trying to appeal to everyone.