• Don’t use a personal note as a sales letter. Use letterhead for sales letters, and personal notes for personal notes.
• Don’t send cards with preprinted messages and blank spaces for the recipient’s name and your signature. It looks horribly bulk mail-ish, and completely contradicts the connotation of the personal part of your personal note.
• Don’t use a postcard without an envelope. It’s the envelope that makes your note so precious, and a folded card inside is best.
• Don’t limit yourself to your company stationery. After sending two of those to the same recipient, it begins to look like your marketing strategy and not a personal impulse prompted your note.

Carpe diem,

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