I am an avid reader – 6-8 books a month, so I burn through quite a few books to weed out the nuggets. I thought I’d share some thougths from How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox which is a fantastic book and a”must read” for those in the real estate industry.
Cherish customers at all times
Treat customers as you would your best friend
Listen to customers and decipher their needs
Make or give customers what they need
Price your service to its dollarized value
Show customers the dollarized value of what they get
Teach customers what they need
Make your product or service the way customers want it
Get your product or service to your customers when they want it
Give your customers a little more than they expect
Remind your customer of the dollarized value they received
Thank each customer sincerely and often
Carpe diem,
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