Mastery Coaching Blog – Leadership, Strategic and Business Coaching for Real Estate’s Elite.
Aug 31
Do you need to establish new habits?
Write down your 10 daily habits in the space provided and fill in the box underneath
each day of the month that corresponds with the habit(s) you completed that day.
To download the tool click here
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 30
Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares. It has had very little root in systematic evaluation or factual data. We have been sold that “we have to get our name out there” and taken to the cleaners by affiliate industries that have made a fortune by taking advantage of our naivety.
As a master at your craft, you recognize that you need to run your business on fact, not emotion. It is not only helpful, but absolutely essential to take an honest look at what you are doing, why you are doing it and what you expect at the end of the day. The days of slinging mud on the wall and seeing what sticks are over, and guessing what will be effective will be reserved for those who represent the 90% of the industry that scrounges for 10% of the business.
What do you do that sets you apart?
What makes you different?
What ROI (return on investment) do you demand or expect from your marketing and advertising programs?
Does every piece of marketing material reinforce your brand?
Does every piece answer a need or offer a solution to a problem that the prospect has?
Do you have a marketing plan or is it piece meal?
What are you expecting as we enter the end of summer? Expect the best and if you don’t know how to get it by all means have someone, whether it be another agent, your broker or a coach help take some of the guesswork out of this crazy business.
Carpe diem,
Aug 29
One of the most powerful things in your life is your vision (or lack thereof) and your perceived mission. To 
help crystallize direction for your life and business develop a personal mission statement. Ask yourself what you alone you can do. Not what can you do, but what is it that won’t get done if you alone don’t or won’t do it.
Here’s a simple guide to developing your personal mission statement -
Definition of Mission – The special duty or function for which someone is sent as a messenger or representative; and the special task or purpose for which a person is apparently destined in life; a calling.
What is your personal mission statement? Your personal mission statement focuses on the special purpose you want to achieve in your life and the special approach you will take to achieve it. It is the consequence of your mission being achieved. It is a description of how the world will be after you’ve traveled through it.
Here is a helpful clarifying question – “If we were meeting back here in two years and you were looking back over that time, what would have to have happened during those years for you to feel really good about yourself, your life, and the fulfillment of your personal vision?”
Take that answer and re-state it as your Personal Mission Statement starting with “My unique mission is…”
Once we have vision and mission clearly identified, it becomes very easy to make life changing decisions. Whenever I am faced with a fork in the road of life, the answers will simply fall into place when I simply weigh my options against my vision and mission and ask – “Is this in line with who I am?” and “does this bring me closer to where I know I need to go?”
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 29
Just a short thought of the day to ponder -
When you’re inspired, you don’t need motivation as much.When you’re inspired, your internal “system” is touched to its core and it lasts for at least a year, or often a lifetime.When you’re motivated, it’s generally temporary, because only your ego or instinct is touched. When you’re inspired, you are more yourself. When you are motivated, you become excited about acquiring (greed) or becoming like someone else, such as a public figure or a celebrity. You are cranked up, but your enthusiasm fades when you’re out of the motivating environment or relationship. Motivation is an external, temporary high. Inspiration is an internal glow.
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 28
Session Description -
Mike Vickrey is an outstanding real estate professional in Augusta, Georgia. He is also a retired Marine officer who understands the unique needs of military families. He joins us today to talk about how best to market and service this amazing pool of ready, motivated and willing potential clients as well as the importance of discipline in developing a successful real estate business.
Click here to Download the Interview
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 27
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all know that people do business with people they know, like and trust.
I know this, and as I just mentioned, many of my colleagues and clients know this, but every once in a while, I meet a few people who insist that networking doesn’t work for them. After asking just a couple of questions, the reasons why networking doesn’t work for them become obvious: They’re not following the rules.
Never heard of the networking rules? Here are a few I’ve picked up in workshops and various reading. Oh, and a few from that Special-Ed school…you know the one: ‘Hard Knocks”? So, here you go:
1. Attend meetings or events where your ideal clients gather. This sounds like a no-brainer, but until you’re very clear about whom you serve, it will be very tough to meet your clients. Merely attending random events with the intent of converting everyone you meet into clients just doesn’t work, so you need to figure out where your clients are gathering, and meet them there.
2 . Attend meetings or events where your colleagues gather. Belonging to a trade or industry association is valuable for the support, community and educational aspects, and the connections you can make there will benefit you as well. Also, it doesn’t hurt to have a good network among other REALTORS®!
3. Share a ride but not the whole evening with your friends. I’m all for car-pooling, but you really need to be on your own at meetings when you intend to network. You look more approachable when you’re alone, and you have more autonomy as well.
4. Set goals for the event. I never attend a networking meeting without specific goals, and neither should you. My default goal is to introduce myself to at least five people in the room, which is a great goal for almost anyone. If you’re feeling self-conscious or shy, look around to see if there are any other people standing alone, and introduce yourself to them. Don’t worry about getting trapped in a conversation you can’t escape; nobody is looking for a new best friend. As a matter of fact, most of the people are there for the same reasons you are.
5. Wear a nametag on your right shoulder. A nametag identifies you (handy when you’re trying to meet people), and putting it on your right shoulder allows right-handed people to see it clearly when you extend your arm for a handshake. If you wear your nametag on your belt, or on a lanyard on your chest, people’s eyes may stray to places that aren’t appropriate for public inspection, so do yourself (and the people you meet) a favor, and put your nametag in an easy-to-see-and-read spot.
6. Be prepared to introduce yourself well. There are usually two opportunities to introduce yourself at a networking function: As you wander around the room meeting people casually, and again when the group does the round robin of introductions. My apologies if this sounds remedial, but you must be prepared to say your name, your company name or your professional title, and your ‘Sound Bite’. Your ‘Sound Bite’ is a seven- to nine-word phrase that distills the essence of your value to a particular market.
Sadly, I’ve met too many people who can barely spit out their names, let alone their company names or professional titles. If you’re not comfortable using your ‘Sound Bite’ during casual encounters, here’s a tip: Greet the person, say your name, and ask what he or she does. Example (this is best when you can read the person’s name off her name tag): “Hi Nancy, I’m Ronnie. What do you do?” The obvious path for this conversation to take is for the other person to tell you what she does, and then ask you what you do.
7. Have a great answer to the “what do you do?” question. This is the perfect time to haul out your ‘Sound Bite’. When anyone asks me that question, I say, “I help small businesses attract more clients.” Talk about impact! That opens up the conversation immediately, and gives anyone who meets me a good idea of what I do.
8. Be prepared with a great follow-up to your ‘Sound Bite’. If you are lucky enough to hear those three little words (“tell me more!”) as a response to your ‘Sound Bite’, you’ve got up to 30 seconds to share more information about your work and yourself. Bear in mind that 30 seconds is a long time in boredom years, so be prepared with a succinct, interesting response that invites even more interest. (For some hints about what to say after your ‘Sound Bite’, see my web site for the article of the same name.)
9. Take advantage of the visibility opportunities. Many groups offer places to display marketing materials, or even allow members to make short spotlight presentations. Two words of advice: Do it! This visibility will help people get to know you, and possibly remember you when the need for the service you provide arises.
10. Follow up with everyone you meet. Send a personal note telling every person you met that it was nice to meet him or her. If you met anyone really interesting, consider adding that person to your Group 100 list. You’ll be remembered, and will be closer to having a real relationship with those people, who may then start referring prospective clients to you.
11. Don’t assume that just because one person isn’t a potential client for you, that the relationship has no value. The plain truth is that every client you’ve ever wanted (yes, including heads of state and celebrities) is a mere six people away from you. You won’t find your referral partners quickly and easily if you expect to trip over them at a Rotary meeting holding a sign that says, “I know many of your potential clients,” though. What you will find at trade and association meetings are people who know other people, who know even more people, who might be great clients for you. But those great clients won’t be able to find you if you don’t make some connections first.
Like all rules, these can be bent, broken or ignored all together when the time and circumstances are right, but if you’re still a rookie Networker, I wouldn’t risk it. Just follow these simple rules and you’ll find that the time you invest in networking is time well spent.
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 26
Session Description -
In the old days – the corner “bricks and mortar” location was a huge advantage in building your real estate business.
Today, the bricks of yesteryear are being traded for clicks in today’s virtual business environment. Chris Pollinger will be doing a web-check up to talk about how to maximize you web presence for today’s market.
Click on the Marketing Module button to check out this week’s Mastery Coaching Marketing Module.
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 25
It is EXTREMELY expensive these days to make mistakes when it comes to your business systems and service delivery. Customers are MUCH less tolerant of mistakes in today’s world than they were just a few short years ago. Consumers want the best for the buck and loyalty is an anachronism, as perhaps it should be. In other words, having what you offer to customers work 100% consistently is extremely valuable, given reliability and trust are key to consumers today. Innovation is great, but reliability is becoming even more important to them given the number of products that don’t work as advertised. But this puts the onus on you to make sure that what you’re offering works 100% of the time, not 99% of the time. The problem with many entrepreneurs is that they enjoy starting the next project before the current one has been perfected. The market won’t tolerate this casual attention to the details. The last 10% of a project often takes the same amount of time as the first 90% does — perfection is an investment, it’s rarely simple or automatic.
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,
Aug 25
When I see a high performance agent or team hit the skids or slide sideways in business, it is almost always a problem on the personal level. One of the reoccurring issues is a tap root of bitterness that is held. In order to break free and get back on track we need to pause the business coaching and start working through the issue.
One of the fundamental truths we start with is to come to see how staying unresolved with someone or something in your past hurts you far more than it hurts anyone else. My grandfather, an old preacher, used to have a saying that he would use from time to time in his sermons – “Bitterness is a poison that destroys the vessel in which it’s stored far more effectively than on the person on which it is intended to be poured.”
When we can see that it is hurting us far more than the other person it enables us to face the very real benefit of forgiveness and letting it go. Those unresolved issues are an anchor that chains us to our past hurts, disappointments and wounds. While the anchor holds, we have no hope of sailing on to our dreams. The former always restricts the latter.
When we are held up and haunted by the hurts of the past, learn to see them as the cancer they are and learn to forgive and let go.
It’s in your benefit to do so.
Carpe diem,
Aug 24
Do you struggle with time management?
This tool focuses on 100 ways to save time, create time, and have more than enough
time. And to do so peacefully.
To download the tool click here
Carpe diem,
You can also click on one of the following links to have the mastery coaching blog with helpful life and business tidbits geared to real estate’s elite delivered to your computer,