It is EXTREMELY expensive these days to make mistakes when it comes to your business systems and service delivery. Customers are MUCH less tolerant of mistakes in today’s world than they were just a few short years ago. Consumers want the best for the buck and loyalty is an anachronism, as perhaps it should be. In other words, having what you offer to customers work 100% consistently is extremely valuable, given reliability and trust are key to consumers today. Innovation is great, but reliability is becoming even more important to them given the number of products that don’t work as advertised. But this puts the onus on you to make sure that what you’re offering works 100% of the time, not 99% of the time. The problem with many entrepreneurs is that they enjoy starting the next project before the current one has been perfected. The market won’t tolerate this casual attention to the details.  The last 10% of a project often takes the same amount of time as the first 90% does — perfection is an investment, it’s rarely simple or automatic.

Carpe diem,

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