I have that question up in my office where I see it every day.  I won’t go home until I can answer the question with a positive.  Some days it’s a big thing – some days it’s smaller.  But every day it’s something. 

I had a professor in college that would ask us every time he saw us in class or around campus this question and it stuck.  It forces me to live on purpose.  Every day has a reason to get up in the morning.  Every day holds excitement and promise.  Every day, I have a built in system to stave off burn-out and depression. 

I won’t say every day is rosy.  Nor do I live under the delusion that life is all happiness and bliss.  But every day has a reason, and at the end of each day I can sleep well knowing that I contributed to making the world a better place.

I wish nothing less for you – have a great day, because today matters more than you know.

Carpe diem,

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I get to look at lots of marketing from real estate agents and companies.  It is astonishing how much of it lacks a direct purpose.  There are only two things that prospects are looking for from a real estate professional.  The first is competence – can you do the job?  The second is character – do you care and will client enjoy the experience?  Any other messages are confusing, diluting and unnecessary.

When you next pick up your marketing material, look at it and ask yourself – “What is the message?”  “What does this make me feel?” and finally “What should I do now?” 

Carpe diem,