I get to look at lots of marketing from real estate agents and companies.  It is astonishing how much of it lacks a direct purpose.  There are only two things that prospects are looking for from a real estate professional.  The first is competence – can you do the job?  The second is character – do you care and will client enjoy the experience?  Any other messages are confusing, diluting and unnecessary.

When you next pick up your marketing material, look at it and ask yourself – “What is the message?”  “What does this make me feel?” and finally “What should I do now?” 

Carpe diem,