A goal is something you work on, a commitment is something your will do whatever it takes to accomplish.

As a group we set a lot of goals.  Especially come January 1, there will be a plethora of wish list items that will go into a goal format (wish is something I want to do, goal is a wish with a date attached).  Most will never be accomplished.  I have a friend who works at a gym - he tells me that over 80% of the people who sign up in January never come back into the gym after the initial session. 

My wife is an inspiration; she decided that she wanted to run a marathon, no she committed to run a marathon.  Which was strange to all those around her because she doesn’t even like running.  She laid out her training program and picked the San Diego Rock and Roll Marathon to be her event of choice.  She ran her entire training program regardless of circumstances.  We’d go on a trip – she would run.  It would be cold, hot, or rainy – she would run.  We went on a cruise – she had to run around the boat 80 times, but she ran.  She ran hurt.  She ran when she didn’t want to.  She ran and finished the marathon with blisters that were 3 inches across.  She was committed. 

When we look at our goals, which are the ones we are committed to attain versus just our fantasy wish list?  We can want for things in each area of life, but to attain, we need to focus. Focus, by its very nature requires us to eliminate all but the top one or two goals that we can commit to.  When you look at your Ne w Year’s resolutions, be honest with yourself on what they are – goals or commitments.

Carpe diem,

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There is no quicker way to disaster than to lose site of an internal compass.   If your business is based on simply generating revenue and you are driven solely by the next deal you are a wreck (and lawsuit) waiting to happen. 
 

If I were to look at your business, how you operate, what you market with , or even interview your clients, what would they say about you?  Is there a central theme?  If so, what is it?  And more importantly, is it what you want it to be?  Does it reflect your core values and convictions?

I see this more often than not with people who claim that their faith is the number one value in their life.  They claim (often with great sincerity) that it is the basis of who they are and what their business is founded on.  Yet, when you look at their business, talk to their clients it isn’t even mentioned.  Why?

We’ve been taught to stay away from anything that polarizes and may offend.  In this Politically Correct society we have lost our internal compass because it may upset someone.  Even ff that is the case, do you really think that the person that was offended by your most basic and core value and conviction is going to be your ideal client?  I’m not advocating being discriminatory, that’s wrong.  But I am talking about being yourself and letting who you are shine through to attract those that will really truly appreciate you and your business.

 Carpe diem,