There is no quicker way to disaster than to lose site of an internal compass.   If your business is based on simply generating revenue and you are driven solely by the next deal you are a wreck (and lawsuit) waiting to happen. 
 

If I were to look at your business, how you operate, what you market with , or even interview your clients, what would they say about you?  Is there a central theme?  If so, what is it?  And more importantly, is it what you want it to be?  Does it reflect your core values and convictions?

I see this more often than not with people who claim that their faith is the number one value in their life.  They claim (often with great sincerity) that it is the basis of who they are and what their business is founded on.  Yet, when you look at their business, talk to their clients it isn’t even mentioned.  Why?

We’ve been taught to stay away from anything that polarizes and may offend.  In this Politically Correct society we have lost our internal compass because it may upset someone.  Even ff that is the case, do you really think that the person that was offended by your most basic and core value and conviction is going to be your ideal client?  I’m not advocating being discriminatory, that’s wrong.  But I am talking about being yourself and letting who you are shine through to attract those that will really truly appreciate you and your business.

 Carpe diem,