Do you have a good answer when someone asks what you do? Is it compelling? Is it different?
Does it lead to more conversation?

One of the best marketing weapons you can develop is a great self-introduction. Make it different, make it “sticky” for the memory, make it sound like you, make it short enough to fit on the back of a business card.

For example, if I work trophy homes in Newport Beach, California - instead of saying “I’m Chris Pollinger with XYZ Realty” say “I’m Chris Pollinger and I assist VIP’s with their trophy homes on the coast” or If I work less than perfect clients say “I’m Chris Pollinger and I make round pegs fit square holes in the real estate market.”

Still stuck? Give us a shout and we’ll work on it together!