One of the best ways to save costs and improve your ROI is to shift is from traditional marketing to advocate marketing. So you will need to put as much effort into referrals as you do into marketing efforts.

Remember if you had 50 advocates that give 2 referrals a year is 100 great leads a year.

Here’s some things to keep in mind -

1. It’s easy to create 50 advocates – it will take some dedicated effort, but it is simple if you put the effort into it.
2. Make it easy for people to advocate for you – keep them up to date and do good business. When people thank me for referrals, I always return the thanks for being worth referring.
3. Appreciate and thank them for their advocacy – It amazes me how many times people don’t even give a simple thank you when you give something as special as a referral.
4. Tell them how to be an advocate – just like the Bible axiom "You have not because you ask not."
5. Continue to innovate your services so it’s easy to be an advocate for you – in today’s ever changing world, innovation with product or service isn’t a luxury, it’s a necessity.
6. Make your service clearly better then anyone in the market – beyond your own industry, make it on par with the finest luxury brands.
7. Live your service/values/philosophy don’t just sell’em.
8. Get really good at using 3rd party edification to your advantage.