“It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do.”

- Jerry Garcia

All good agents have some amount of obsession with developing their skills so that they can become the best at what they do.  Part of it is the innate competitive edge within sales people, part the natural bent to excellent customer service with those that spend their days endeavoring in a service profession.  But the GREAT agents have learned that excellence alone isn’t enough.  They understand that they have to position themselves not as an expert but THE expert. 

My guess is that there are more than a few other real estate practitioners in your market.  With a plethora of choices for your potential consumer, your success in real estate depends on standing out from the crowd.  You must learn the art of branding and positioning that allows your ideal clients to perceive you as THE ONLY one who does what you do.  It is one of the most important pieces of your business and your very survival depends on it.