Most people try and overwhelm people with logic and reason to make the sale or get the phone to ring.  Successful marketing and sales isn’t about either.  It’s not about the charts, graphs, the spreadsheets – they are all great for support, but none have ever made the sale or motivated anyone to do anything. 

It’s the feelings that those things bring to the surface that makes people move.  It’s the fear of loss, the fear of missing out, or even the hope of a wise investment that is based on bettering one’s situation in life.  People don’t move because it makes sense.  They move to satisfy some deeper emotional need or desire.  When we understand that we all make decisions  emotionally then justify them logically every aspect of our marketing or sales efforts will be radically effected and productivity will increase.

Remember, It’s not the height of logic but the depth of conviction that will win people over.