The second is that we do a great job minimizing the great job we do.  Our standard of excellence is a part of our service package and has become old hat to us.  The challenge is that our clients have no idea that our service is exceptional because they don’t have a standard to measure it against.  Overcoming this is easy, especially since the service is there.  We need to start weaving opportunities to tell our clients the truth.  Drama happens in every transaction, and while I am not advocating dragging your clients through the drama, I am simply suggesting you communicate it to your clients with how you saved the day.  If we can also enlist our strategic partners (escrow, title, mortgage, inspectors, TC’s, etc.) to simply drop a note, phone call or comment to our clients to the effect of “I work with a lot of different agents, and I have to tell you how fortunate you are to be working with one the very best.”  You clients feel like a million bucks and it creates an atmosphere for them to say “wow” and tell a friend, or two or twenty.