I am an avid reader – I burn through quite a few books to weed out the nuggets.  I thought I’d share some thougths from How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox which is a fantastic book and a”must read” for those in the real estate industry.

-Cherish customers at all times

-Treat customers as you would your best friend
-Listen to customers and decipher their needs
-Make or give customers what they need
-Price your service to its dollarized value
-Show customers the dollarized value of what they get
-Teach customers what they need
-Make your product or service the way customers want it
-Get your product or service to your customers when they want it
-Give your customers a little more than they expect
-Remind your customer of the dollarized value they received
-Thank each customer sincerely and often