Profits are something to be proud of, not ignore, feel weird or sad about. Let profits be a measure of your contribution. Profits are the game, not just the scoreboard. It’s ok to enjoy making money.

Profits are more important today then ever before because…

• We are faced with increasingly rapid change.
• There is a freer flow of free information.
• Much, much better competition.
• Reserve of cash required for immediate investment in new ideas, technologies before someone else capture that market.
• More folks are entrepreneurial and looking out for themselves vs. traditional values as loyalty.
• Profits are no longer a guarantee: exposure/overhead must be reduced.
• Profits are no longer personal nor necessarily come from hard work– timing, network and ideas matter more.
• Um, how about really ugly market conditions?