Just because something is inconsequential or even irrelevant, doesn’t mean that it will always be that way. Think of Detroit and how they ignored the Japanese car manufacturers importing to the U.S. in the 60s. Or how CBS’s former owner Tisch ignored the synergy of having a cable or Internet affiliation because he couldn’t justify the investment on an immediate return-on-investment basis. Or how Hollywood is just now getting that the Internet may well take over a lot of their customers. Perhaps the details are precursors or early warning signals — they are telling you something about the future (positive or negative). Until recently, you’d have had the luxury of waiting for real evidence of an emerging trend, but now, given how fast things are changing AND how savvy others are (who ARE paying attention to nuances and details), you cannot afford to wait. You just can’t. Details are GOLD. Treat them that way.