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One company I am working with has an agent average of $7.6 million in sales with an average commission of 2.3%. That’s $54,822 short of a full 3% per side per agent.
Make a goal to get back $20,000 of that next year. That means your commission will increase from 2.3% to 2.55%. Not an insurmountable goal.
Develop a script – that fits your own personality and way of speaking around the following points:
Here’s how:
- Assume that ALL sellers will asked for a reduced commission. They feel stupid if they don’t ask. But if they don’t ask…don’t bring it up!
- When they ask (not before) tell them your reputation is not in just getting houses sold – you get them CLOSED. And they way you do that with all your clients is to ask them “not to tie your hands up front.”
- The reason is that EVERY closing ALWAYS has a Last Minute Money Problem. This problem -sometimes last minute required repairs, an unanticipated increase in closing costs, a buyer a little short on closing funds – BUT whatever the dollar problem – it ALWAYS causes the seller last minute anxiety, less money than they thought they were getting and it almost always causes a delay in closes which has it’s own problems that people hate.
- That’s where you “come to the table”. You look the seller in the eye -firmly and say- That’s where I come in – and I can solve it in minutes by solving the problem out of my own pocket. I do it as a practice and as a cost of business…and I guarantee I’ll be there when you need me most.”
- Most importantly- When the time comes to close – Make sure you do. Buy that water heater, or broken this or that. Keep in mind that by not cutting a ONE PERCENT off the commission you saved about $5,000 or more. So find a way to kick in up to $1,000 at the end. They will forget the 1% immediately if you give it up front -but they will remember you very fondly if you buy a $750 water heater at the end. You can bet on that and you just saved $4,250!
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