Customers are demanding a perfect fit between what they need and what you offer. It didn’t used to be this tough to please customers, but it is now. Good enough isn’t good enough. The point here is that you want the details of what you offer to fit 100% with the exact needs (details) of the person buying. They want a perfect mix, hookup, and connection. It’s similar to the fact that your computer DEMANDS perfect software codes or modem connections in order to work. Even one digit messes up the system. The same is true in real estate; clients don’t just want you to be good and competent. They want you to have some relating expertise to solve their exact problem in record time.