Going Past Customer Service  
     
 

PictureMove from just customer service to the notion of creating community. People are hungering to feel connected and when you offer this type of thing, customer will respond.

Here are two key points to remember:

  1. Profitability is usually conditional on current customer loyalty and new customers. The way to increase loyalty and attraction are:
    • Continually add value without being asked to and at a similar price. This builds a reputation.
    • Create a community of people and help them “get to know” each other.
    • Be known for something…a philosophy, feat, and result, compelling vision.
    • Be known as someone. Have a personality, a personal style, personal qualities, and abilities to listen.
  2. People prefer to buy from an individual or firm that they know and feel a part of. Create this with your company. It’s more than just customer service.

 

  
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
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