You can either try to shake an entire lake to create ripples, or you can toss a pebble in and watch the ripple effect. In other words, don’t underestimate the value of seemingly unimportant details. I see a lot of agents and brokers focusing on the ‘important big picture stuff’ like strategy and numbers and trends. They’d be a lot smarter to focus on that stuff only 2% of the time and spend the other 98% of the time at the front lines, noticing and improving every single detail of their operations. 98% of time dealing with detail leads to one heck of a ripple effect.