The Inside Edge You’ve Been Looking ForPosted by Chris Pollinger
|The Inside Edge You’ve Been Looking For|
I am not an advocate for very many outside products or services. One, there are millions of them out there and two, I am very, very picky as to which ones I endorse and put my name behind. But every once in a while, something comes across that is so innovative and spectacular that I feel compelled to put it out there.
Everyone is familiar with the FICO score. It’s a predictive analytic that helps financial institutions guess who will pay their bills and who is more likely to default. Imagine if we could have something similar to help us market or prospect more effectively by only focusing on those who are most likely to move in the next 6 months.
Now we can. There is a group who had 3 PhDs working 24 month to create the Predictive Analytic algorithms. By leveraging over 255 different variables they can generate a prospecting list ranked from most likely to least likely to sell in next 6 months.
I was skeptical, but looking at the data and results it became evident that you could cut 80% of your marketing budget and accurately predict almost half of the sales increasing your return on investment 235%. For those who were slightly more savvy, they multiplied their market reach 5x and used the same marketing dollars they already allocated and they were able to increase their business exponentially.
There is a cost to the service, but it is amazingly affordable and is exclusive to you. As I talked to the guys, we brainstormed for a few minutes and found at least two dozen ways to make a list like this pay off in spades. If you want more info, shoot me an email to email@example.com and I’ll send you over an info packet.
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