How do you talk to yourself?  No really, when no one else is around how do you find yourself communicating with the person in the mirror?  Do you wake up and great yourself with a celebratory round of applause or do you stumble into the bathroom rub your eyes and bemoan how the scale is not cooperating and it “looks like it’s going to be ‘one of those’ days?”

I won’t try and impress you with my extensive knowledge of Neuro-Linguistic Programming or the importance of the root word of “Logos” in the Original Greek Manuscripts of the New Testament.   What I will say, is that despite my understanding of how it works, I know that what we say and how we say it are really important. 

I don’t pretend to understand the intricacies of the internal combustible engine of my car, but I have become fairly proficient at turning it on and getting to where I need to go.  Words and how we use them are just as important.  Now, please don’t hear me say you need to lie to yourself, that is delusional and they have medication for people who live in fantasy worlds.  But do hear me say that you need to really watch the negativity that is not constructive and productive.  Do hear me say that you need to see yourself in a better light.  Do hear me say that you, despite your faults, should be celebrated because, if nothing else, you bear the fingerprint of God. 

Tomorrow set the alarm to go off with a CD full of applause, welcome yourself in the mirror and be thankful for another day, and relish every moment that you are alive.  Walk out your front door ready to Seize the Day and watch how your world will change for the better.

  The Law of Consistency  
     
 

Secrets to Successful Branding – The Law of Consistency
2

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”

Most of us are re-treads – people who fell into this business and came from some other background. In 15 years of asking, I’ve only found one person who grew up wanting to be a real estate agent (and she is no longer in the business). I can’t tell you how many people I’ve interviewed as a Broker that said the reason they wanted to be an agent was because they liked houses and people. If that is the sole reason they are here my advice to them has been – “Don’t get started in this business because in 6 months you will hate them both.”

1Those that make it in this industry in today’s world are those that approach it with an amount of business prowess. Unfortunately, that isn’t taught in the “learn everything you need to know to become successful in real estate in two weeks” class. So, we throw the newbies to the vultures (vendors who sell BS products that do nothing but line the pockets of the vendors and serve as filler our nation’s dumps). We let them sling mud on a wall and see what sticks and hope against hope that they will be one of the very few fortunate ones who will survive the first three years.

Over time, those that emerge as mega agents realize that to truly win in this you must realize that it is a business not a career (and there is a major difference) and start learning how to become the “RainMaker.” Although we have dozens of proprietary campaigns to generate more leads, from time to time, we need to strip back to the basics and dive into the philosophy to align ourselves with the right thinking to launch our business to the next level. This week, it’s all about how to brand effectively so that you may maximize your ROI in any marketing or advertising program your engage in. From Al Ries, a master of marketing and branding in the retail sector, we take the lessons and apply the fundamentals to our real estate businesses.


One Secret in Branding is the Law of Consistency3

A brand is not built overnight. Success is measured in decades, not years, or months, or days. I get a kick out of the newbie real estate agents who send out a postcard and sit back waiting for the calls to roll in. Your message isn’t even acknowledged by the marketplace until it has been seen 10 times or more. Consistency is the trumping factor over almost anything. I have seen the preverbal turtle beat the hare more than a few times over the years.

I could tell you countless stories of the poster child real estate agent who has the looks, the car, and the high gloss brochures who gets their butt kicked by the far less talented agent who is nothing more than consistent. Consistency is the secret ingredient to any marketing program, without it even the best fail.

Pick your brand, choose wisely and stick with it.

 

 

 

 

  
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
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