When we think about momentum shifts in our businesses (and we have all experienced them), I am reminded of the equation for momentum.  The trick is translating it into a meaningful way for real estate.  If you want to increase momentum this next year to get bigger and better results, or if you need to shift momentum from the doldrums into achievement, think about mass and velocity. 

I know too many agents who have gotten in a rut of busyness and lost sight of productivity within their day.  The hours tick by and the projects expand to fill the time, but the end of the day is met with frustration and the end of the month is met with disappointment.  Let’s apply the momentum = mass x velocity this week to change the tempo.

In real estate, mass is what you are going to do.  Whether it’s prospecting or marketing, lead generating ideas’ mass is equal to their effectiveness.  This business is a contact sport and the more people you connect and develop loyalty with the more “mass” the idea is going to have.  As a rule of thumb, I believe prospecting should be done based on your personality while marketing is framed around your core values and inherent strengths. 

Once you have identified a lead generation project or mass, we need to turn our attention to velocity.  Velocity in real estate is all about how much time, talent and treasure you are going to dedicate to it within a short period of time.  I really do believe consistency will trump almost all other factors when it comes to marketing your business; however, there is a time and place for a push of dedicated effort.  The amplitude of your velocity will work in concert with the size and audacity of your lead generation idea to create a shift in momentum that generates a wave you can ride to reach your goals.