Do you really know your trade?
Posted by Chris PollingerJan 20
Are you committed to really knowing your trade? Do you know what your customer is thinking? Do you know your Inventory? Do you know how many units are closing a month in your service area? Do you know what to do this next year to create a predictable and sustainable stream of revenue?
Most agents start off by slinging mud against a wall to see what sticks. While having a new agent try the smorgasbord of real estate prospecting and marketing ideas may be a viable strategy for new agent trainers, it is ridiculous pursuit for the experienced agent. The professional should be an expert in something. They should study their trade, have key distinctive and advantages. The reason that the top 15% dominate the top 85% of the market is because they approach the business different than the sea of faces that represent the masses.
Starting today, spend a few minutes each day studying your craft. Learn a bit more about people, business, marketing or your current inventory. Find a topic that you want to camp on for a bit to go deep on one subject or spread things out to develop a wider view. Either will be a benifit to you, the important thing is to make it a habit. Spending just 15-30 minutes a day really adds up over the course of a few years. Before long you will have forgotten more than most of your competitors will ever know.
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