One of the best ways to save costs and improve your ROI is to shift is from traditional marketing to advocate marketing. So you will need to put as much effort into referrals as you do into marketing efforts. Remember if you had 50 advocates that give 2 referrals a year is 100 great leads a year. Here’s some things to keep in mind -

1. It’s easy to create 50 advocates.
2. Make it easy for people to advocate for you.
3. Appreciate and thank them for their advocacy.
4. Tell them how to be an advocate.
5. Continue to innovate your services so it’s easy to be an advocate for you.
6. Make you service clearly better then anyone in the market.
7. Live your service/values/philosophy don’t just sell’em.
8. Get really good at using 3rd party edification to your advantage.