<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mastery Coaching &#187; Advertising</title>
	<atom:link href="http://mastery-coaching.com/wordpress/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://mastery-coaching.com/wordpress</link>
	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
	<lastBuildDate>Sat, 18 Dec 2010 14:00:46 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[








&#160;
The Law of Advertising
&#160;


&#160;
&#160;
&#160;


&#160;




Secrets to Successful Branding – The Law of Advertising
If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out   there.”
Most [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of the Word</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=879</guid>
		<description><![CDATA[






&#160;
 The Law of the Word
&#160;


&#160;
&#160;
&#160;


&#160;


Secrets to Successful Branding – The Law of the Word
If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Essential Truths in Real Estate</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/16/five-essential-truths-in-real-estate/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/16/five-essential-truths-in-real-estate/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:00:35 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=840</guid>
		<description><![CDATA[











&#160;
Five Essential Truths in Real Estate
&#160;


&#160;
&#160;
&#160;


&#160;



There have been times when I wanted to tattoo these truths on people’s   foreheads, but that probably wasn’t my best idea ever.
What is a good strategy is to share these with you now, and beg you to learn   them, not because I made them up (because [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/06/16/five-essential-truths-in-real-estate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Secrets to Successful Branding – The Law of Publicity</title>
		<link>http://mastery-coaching.com/wordpress/2010/04/16/secrets-to-successful-branding-%e2%80%93-the-law-of-publicity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/04/16/secrets-to-successful-branding-%e2%80%93-the-law-of-publicity/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:00:38 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=730</guid>
		<description><![CDATA[











&#160;
Secrets to Successful Branding – The Law of Publicity
&#160;


&#160;
&#160;
&#160;


&#160;


If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out   there.”
Most of us are [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/04/16/secrets-to-successful-branding-%e2%80%93-the-law-of-publicity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your logo really matter?</title>
		<link>http://mastery-coaching.com/wordpress/2010/03/03/does-your-logo-really-matter/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/03/03/does-your-logo-really-matter/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=501</guid>
		<description><![CDATA[











&#160;
Does your logo really matter?
&#160;


&#160;
&#160;
&#160;


&#160;

Every once and a while I get something that is just too good   not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve   ever been exposed to. I received this article last week from him [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/03/03/does-your-logo-really-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting Yourself Apart</title>
		<link>http://mastery-coaching.com/wordpress/2010/03/01/setting-yourself-apart-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/03/01/setting-yourself-apart-2/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:00:11 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=499</guid>
		<description><![CDATA[











&#160;
Setting Yourself Apart
&#160;


&#160;
&#160;
&#160;


&#160;

“It’s not enough to be the best at what you do; you must be perceived   as the only one who does what you do.”
- Jerry Garcia
All good agents have some amount of obsession with developing their   skills so that they can become the best at what they do.  Part [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/03/01/setting-yourself-apart-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop and take a look. A picture is worth a thousand words.</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/25/stop-and-take-a-look-a-picture-is-worth-a-thousand-words/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/25/stop-and-take-a-look-a-picture-is-worth-a-thousand-words/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:00:57 +0000</pubDate>
		<dc:creator>David Dorman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[pictures]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=448</guid>
		<description><![CDATA[Have you ever really looked to see how others see you?  Take a look at your image.  By image I mean your photo and marketing look.  Would you want to purchase a home from the person in your picture?  Do they look trustworthy?  Does your photo look professional?  Does your listing have good pictures and do you [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/25/stop-and-take-a-look-a-picture-is-worth-a-thousand-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping the &#8220;Social&#8221; in Social Media Prospecting on Facebook</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/17/keeping-the-social-in-social-media-prospecting-on-facebook/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/17/keeping-the-social-in-social-media-prospecting-on-facebook/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:00:23 +0000</pubDate>
		<dc:creator>Dennis Rosvall</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=455</guid>
		<description><![CDATA[So, you have a Profile set-up on Facebook and you&#8217;ve become Friends with many of your old classmates, family, closest friends and a few colleagues.  You may have even learned how to leverage your current or recent client&#8217;s Friend Lists to tap into their Sphere-of-Influence (SOI) to expand your own.   Now you might be wondering what do you [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/17/keeping-the-social-in-social-media-prospecting-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Keys to Success with Direct Mail</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/16/10-keys-to-success-with-direct-mail/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/16/10-keys-to-success-with-direct-mail/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:00:58 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[farming]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=477</guid>
		<description><![CDATA[











&#160;
10 Keys to Success with Direct Mail 
&#160;


&#160;
&#160;
&#160;


&#160;


Every once and a while I get something that is just too good not to share.   Dean is a fellow Master’s Program Graduate and is the CEO of one of   the finest Ad   agencies I’ve ever been exposed to. I hope you [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/16/10-keys-to-success-with-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expect a 10 to 1 ROI</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/13/expect-a-10-to-1-roi/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/13/expect-a-10-to-1-roi/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 14:00:03 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Finances]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Teams]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=480</guid>
		<description><![CDATA[











&#160;
Expect a 10 to 1 ROI
&#160;


&#160;
&#160;
&#160;


&#160;



The shift from your current ROI (Return on Investment) is to simply   expect more of everything and everyone, and raising your benchmark, including   for yourself. 
This is also called raising your standards, extending   your boundaries and having the edge. Without these attributes in business you  [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/13/expect-a-10-to-1-roi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

