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	<title>Mastery Coaching &#187; Advertising</title>
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	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
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		<title>“The Curse of Knowledge”</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/the-curse-of-knowledge/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/the-curse-of-knowledge/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/15/the-curse-of-knowledge/</guid>
		<description><![CDATA[If you haven&#8217;t read the book Made To Stick by Chip Heath and Dan Heath yet you should plan on picking it up today on your way home.  It is a great primer on how to generate buzz, convey ideas that last and how to maximize your advertising and marketing dollars. One of the villains [...]]]></description>
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		<title>Write Ads that Work</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/write-ads-that-work/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/write-ads-that-work/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 14:00:24 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/13/write-ads-that-work/</guid>
		<description><![CDATA[I came across an interesting article that talked about how to write ads that work.  It talked about how in 1999 an Israeli research team studied the effectiveness of advertisements, they found that all the best ads (measured by people remembering them or them causing people to take action and do something) fell into 5 [...]]]></description>
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		<title>Why You Should Focus On the Great Client Only</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 14:00:51 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/07/20/why-you-should-focus-on-the-great-client-only/</guid>
		<description><![CDATA[You should focus on shifting from attempting to serve any and all potential customers to identifying and serving your ideal clients better. This upgrading process ultimately helps your viability and is continual, so keep losing the average customers and replacing them with those that are loyal, profitable and enjoyable. Some key points to keep in [...]]]></description>
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		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[&#160; The Law of Advertising &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of Advertising If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name [...]]]></description>
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		<title>The Law of the Word</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=879</guid>
		<description><![CDATA[&#160; The Law of the Word &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of the Word If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Essential Truths in Real Estate</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/five-essential-truths-in-real-estate/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/five-essential-truths-in-real-estate/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:00:35 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=840</guid>
		<description><![CDATA[&#160; Five Essential Truths in Real Estate &#160; &#160; &#160; &#160; &#160; There have been times when I wanted to tattoo these truths on people’s foreheads, but that probably wasn’t my best idea ever. What is a good strategy is to share these with you now, and beg you to learn them, not because I [...]]]></description>
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		<title>Secrets to Successful Branding – The Law of Publicity</title>
		<link>http://mastery-coaching.com/wordpress/2010/04/secrets-to-successful-branding-%e2%80%93-the-law-of-publicity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/04/secrets-to-successful-branding-%e2%80%93-the-law-of-publicity/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:00:38 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=730</guid>
		<description><![CDATA[&#160; Secrets to Successful Branding – The Law of Publicity &#160; &#160; &#160; &#160; &#160; If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.” Most of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your logo really matter?</title>
		<link>http://mastery-coaching.com/wordpress/2010/03/does-your-logo-really-matter/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/03/does-your-logo-really-matter/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=501</guid>
		<description><![CDATA[&#160; Does your logo really matter? &#160; &#160; &#160; &#160; &#160; Every once and a while I get something that is just too good not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve ever been exposed to. I received this article last [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Setting Yourself Apart</title>
		<link>http://mastery-coaching.com/wordpress/2010/03/setting-yourself-apart-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/03/setting-yourself-apart-2/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:00:11 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=499</guid>
		<description><![CDATA[&#160; Setting Yourself Apart &#160; &#160; &#160; &#160; &#160; “It’s not enough to be the best at what you do; you must be perceived as the only one who does what you do.” - Jerry Garcia All good agents have some amount of obsession with developing their skills so that they can become the best [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stop and take a look. A picture is worth a thousand words.</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/stop-and-take-a-look-a-picture-is-worth-a-thousand-words/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/stop-and-take-a-look-a-picture-is-worth-a-thousand-words/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 14:00:57 +0000</pubDate>
		<dc:creator>David Dorman</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[photos]]></category>
		<category><![CDATA[pictures]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=448</guid>
		<description><![CDATA[Have you ever really looked to see how others see you?  Take a look at your image.  By image I mean your photo and marketing look.  Would you want to purchase a home from the person in your picture?  Do they look trustworthy?  Does your photo look professional?  Does your listing have good pictures and do you [...]]]></description>
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