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	<title>Mastery Coaching &#187; Logo</title>
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		<title>Character and Competence</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/08/character-and-competence/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/08/character-and-competence/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 17:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/04/29/character-and-competence/</guid>
		<description><![CDATA[I get to look at lots of marketing from real estate agents and companies.  It is astonishing how much of it lacks a direct purpose.  There are only two things that prospects are looking for from a real estate professional.  The first is competence &#8211; can you do the job?  The second is character &#8211; [...]]]></description>
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		<title>Does your logo really make a difference?</title>
		<link>http://mastery-coaching.com/wordpress/2009/03/01/does-your-logo-really-make-a-difference/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/03/01/does-your-logo-really-make-a-difference/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 17:00:25 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/03/01/does-your-logo-really-make-a-difference/</guid>
		<description><![CDATA[Every once and a while I get something that is just too good not to share. Dean is a fellow Master&#8217;s Program Graduate and is the CEO of one of the finest Ad agencies I&#8217;ve ever been exposed to. I received this article last week from him and thought it dovetailed into the branding series [...]]]></description>
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		<title>‘Branding’ YOU: How to Set Yourself Apart from the Crowd</title>
		<link>http://mastery-coaching.com/wordpress/2009/02/21/%e2%80%98branding%e2%80%99-you-how-to-set-yourself-apart-from-the-crowd/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/02/21/%e2%80%98branding%e2%80%99-you-how-to-set-yourself-apart-from-the-crowd/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 17:00:08 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

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		<description><![CDATA[Building a PIPELINE of potential clients these days requires more than just post card that says &#8220;I&#8217;m Number One!&#8221; &#8211; you need to establish a personal brand to set yourself apart from the crowded marketplace of other REALTORS® who have the same or similar qualifications.
What is personal branding?  Personal branding is the way you clarify [...]]]></description>
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