<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mastery Coaching &#187; Marketing Plan</title>
	<atom:link href="http://mastery-coaching.com/wordpress/category/marketing-plan/feed/" rel="self" type="application/rss+xml" />
	<link>http://mastery-coaching.com/wordpress</link>
	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
	<lastBuildDate>Sat, 31 Mar 2012 05:45:15 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Why You Should Focus On the Great Client Only</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 14:00:51 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/07/20/why-you-should-focus-on-the-great-client-only/</guid>
		<description><![CDATA[You should focus on shifting from attempting to serve any and all potential customers to identifying and serving your ideal clients better. This upgrading process ultimately helps your viability and is continual, so keep losing the average customers and replacing them with those that are loyal, profitable and enjoyable. Some key points to keep in [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting 15% Yield from Your Book of Business</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/getting-15-yield-from-your-book-of-business/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/getting-15-yield-from-your-book-of-business/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:00:39 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=873</guid>
		<description><![CDATA[&#160; Getting 15% Yield from Your Book of Business &#160; &#160; &#160; &#160; &#160; We got a real nice testimonial that I thought I’d share - “You have taught me how to look at my business as a business and build it to be profitable, predictable, stable and most importantly consumer centric. I just got [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/06/getting-15-yield-from-your-book-of-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start with a Plan</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/start-with-a-plan/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/start-with-a-plan/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 14:00:33 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=497</guid>
		<description><![CDATA[&#160; Start with a Plan &#160; &#160; &#160; &#160; &#160; Every once and a while I get something that is just too good not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve ever been exposed to. I received this article last week [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/start-with-a-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Keys to Success with Direct Mail</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/10-keys-to-success-with-direct-mail/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/10-keys-to-success-with-direct-mail/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:00:58 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[farming]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=477</guid>
		<description><![CDATA[&#160; 10 Keys to Success with Direct Mail &#160; &#160; &#160; &#160; &#160; Every once and a while I get something that is just too good not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve ever been exposed to. I hope you [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/02/10-keys-to-success-with-direct-mail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write Ads that Work</title>
		<link>http://mastery-coaching.com/wordpress/2010/01/write-ads-that-work-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/01/write-ads-that-work-2/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 14:00:37 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=373</guid>
		<description><![CDATA[&#160; Write Ads that Work &#160; &#160; &#160; &#160; &#160; I came across an interesting article that talked about how to write ads that work.  It talked about how in 1999 an Israeli research team studied the effectiveness of advertisements, they found that all the best ads (measured by people remembering them or them causing [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/01/write-ads-that-work-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Ladies Need to Know to Attract Buyer’s and Seller’s</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/what-ladies-need-to-know-to-attract-buyer%e2%80%99s-and-seller%e2%80%99s/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/what-ladies-need-to-know-to-attract-buyer%e2%80%99s-and-seller%e2%80%99s/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 03:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/06/29/what-ladies-need-to-know-to-attract-buyer%e2%80%99s-and-seller%e2%80%99s/</guid>
		<description><![CDATA[Do you know what you really need to know to market your business effectively?  If you&#8217;re like most women in business, you started your business because you are in love with an idea or a product, and are firmly convinced that everybody else in the world will be just as enamored of the product or [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/12/what-ladies-need-to-know-to-attract-buyer%e2%80%99s-and-seller%e2%80%99s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing by Design</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/marketing-by-design-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/marketing-by-design-2/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:00:30 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/12/29/marketing-by-design-2/</guid>
		<description><![CDATA[Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation or factual data.  We have been sold that &#8220;we [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/12/marketing-by-design-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Profit in any Market</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/how-to-profit-in-any-market/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/how-to-profit-in-any-market/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 17:00:50 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/05/04/how-to-profit-in-any-market/</guid>
		<description><![CDATA[The magazine, Fast Company, recently declared that Americans are becoming a nation of &#8220;free agents&#8221;. They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new responsibilities to run our careers as businesses! Unfortunately, many &#8220;free [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/12/how-to-profit-in-any-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating your “Sound Bite”</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/creating-your-%e2%80%9csound-bite%e2%80%9d/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/creating-your-%e2%80%9csound-bite%e2%80%9d/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:00:12 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/05/01/creating-your-%e2%80%9csound-bite%e2%80%9d/</guid>
		<description><![CDATA[When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer.  I tell them that all they really need to get started is a &#8220;Sound Bite&#8221;!  Sounds simple?  It is&#8230;and it isn&#8217;t! What&#8217;s A &#8220;Sound Bite&#8221;? A &#8220;Sound [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/12/creating-your-%e2%80%9csound-bite%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Are Here.</title>
		<link>http://mastery-coaching.com/wordpress/2009/11/you-are-here/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/11/you-are-here/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/11/23/you-are-here/</guid>
		<description><![CDATA[These are three of the most helpful words you can read while looking at a large map and unsure of where you are. Have you ever visited a new city and got turned around while driving?  I can&#8217;t be the only one who has felt that very uncomfortable feeling of being in an unfamiliar place [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/11/you-are-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

