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	<title>Mastery Coaching &#187; Marketing</title>
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	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
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		<title>Tracking PR Effectiveness</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/07/tracking-pr-effectiveness/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/07/tracking-pr-effectiveness/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 14:00:04 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=997</guid>
		<description><![CDATA[ 

 



 
Tracking PR Effectiveness
 


 
 
 


 






There’s an old sales adage that says “People buy from people they know, like and trust,” and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions.  Not that we would suggest that REALTORS® use PR to the exclusion of all [...]]]></description>
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		<item>
		<title>Where has the Expert Gone?</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 14:00:08 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=995</guid>
		<description><![CDATA[ 

 
 



 
Where has the Expert Gone?
 


 
 
 


 





More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent’s websites – “we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in [...]]]></description>
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		<item>
		<title>The Secrets to Direct Marketing</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/05/the-secrets-to-direct-marketing/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/05/the-secrets-to-direct-marketing/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:00:37 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=987</guid>
		<description><![CDATA[ 

 
 



 
The Secrets to Direct Marketing
 


 
 
 


 


Consistency is absolutely key.  Consistency will trump all other factors.  Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more.  Only then can you go to 2 x a month.  With that said, I will tell you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The 22 Immutable Laws of Marketing</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/23/the-22-immutable-laws-of-marketing-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/23/the-22-immutable-laws-of-marketing-2/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:00:43 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

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The 22 Immutable Laws of Marketing
 


 
 
 


 



There are good books, and there are great books – Ries and Trout wrote a great book about marketing that apply across industries and has some tremendous application to the real estate business. Here are the lessons summarized from the 22 Immutable Laws of Marketing By Al Ries and Jack [...]]]></description>
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		<item>
		<title>Do You Want to Sell Your Business?</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/09/do-you-want-to-sell-your-business-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/09/do-you-want-to-sell-your-business-2/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:00:21 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=950</guid>
		<description><![CDATA[








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Do You Want to Sell Your Business?
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With thousands of real estate licensees leaving the industry, there is a   fantastic window of opportunity for those who are the real estate   professionals.
Why not offer to “buy” the business from those who are leaving. A few of our   coaching clients are employing [...]]]></description>
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		<item>
		<title>Five Essential Truths in Real Estate</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/16/five-essential-truths-in-real-estate/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/16/five-essential-truths-in-real-estate/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:00:35 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=840</guid>
		<description><![CDATA[











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Five Essential Truths in Real Estate
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There have been times when I wanted to tattoo these truths on people’s   foreheads, but that probably wasn’t my best idea ever.
What is a good strategy is to share these with you now, and beg you to learn   them, not because I made them up (because [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Simple Marketing Plan</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/14/a-simple-marketing-plan/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/14/a-simple-marketing-plan/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 14:00:23 +0000</pubDate>
		<dc:creator>Dennis Rosvall</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=828</guid>
		<description><![CDATA[











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A Simple Marketing Plan
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Your Simple Marketing Plan
When I’ve been invited to speak to a group of REALTORS® one of my   first questions is “WHY” are you in the real estate business?  You may think it   surprising, but more that 70% of the time, the answers I get are:
“I love homes.”
“I love [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/06/14/a-simple-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Leverage</title>
		<link>http://mastery-coaching.com/wordpress/2010/05/24/the-power-of-leverage-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/05/24/the-power-of-leverage-2/#comments</comments>
		<pubDate>Mon, 24 May 2010 14:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SOI]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=820</guid>
		<description><![CDATA[











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The Power of Leverage
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Every   one of us need to learn the power of leverage.  It is essential if we   are going to develop a profitable and consistent business that is saleable.   One of the key qualities of a saleable business is one that   is system dependant not people dependant. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing by Design</title>
		<link>http://mastery-coaching.com/wordpress/2010/05/07/marketing-by-design-3/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/05/07/marketing-by-design-3/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=802</guid>
		<description><![CDATA[









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Marketing by Design
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Most of our marketing efforts as an industry have been a series of   trial and error decisions, made on a reactionary basis at the hands of   a professional salesperson trying to extol the benefits of their wares.  It has   had very little root in systematic evaluation or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get more referrals</title>
		<link>http://mastery-coaching.com/wordpress/2010/04/28/how-to-get-more-referrals/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/04/28/how-to-get-more-referrals/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 14:00:08 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Leads]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=748</guid>
		<description><![CDATA[











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How to get more referrals
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There are two main reasons why some of our greatest agents aren’t   achieving the completely realistic benchmark of 50% for referrals from their active clients. 
First, Most of us assume that our clients know what to do and understand our   love for referrals.  What we forget is that [...]]]></description>
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