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	<title>Mastery Coaching &#187; Marketing</title>
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	<link>http://mastery-coaching.com/wordpress</link>
	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
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		<title>How Does Your Website Attract Prospects?</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/how-does-your-website-attract-prospects/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/how-does-your-website-attract-prospects/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 14:00:42 +0000</pubDate>
		<dc:creator>Stephen O'Hara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/29/how-does-your-website-attract-prospects/</guid>
		<description><![CDATA[Two words: Sticky content. Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner&#8217;s guides, and any other free information that your clients and prospective clients would find of value. Keep in mind that the more content you have, the stickier [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Get 50 Advocates</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/how-to-get-50-advocates/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/how-to-get-50-advocates/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:00:48 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/18/how-to-get-50-advocates/</guid>
		<description><![CDATA[One of the best ways to save costs and improve your ROI is to shift is from traditional marketing to advocate marketing. So you will need to put as much effort into referrals as you do into marketing efforts. Remember if you had 50 advocates that give 2 referrals a year is 100 great leads [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have you ever done a seminar?</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/have-you-ever-done-a-seminar/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/have-you-ever-done-a-seminar/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 14:00:00 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/07/24/have-you-ever-done-a-seminar/</guid>
		<description><![CDATA[Seminars are great to put on for your SOI, farm and target markets and can be tailored to suit your audience. For example, there are several agents I work with who have had very successfully seminars for investors, first-time buyers, financial aid for kids going to college, health and wellness, etc. Just having an event [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>“The Curse of Knowledge”</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/the-curse-of-knowledge/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/the-curse-of-knowledge/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/15/the-curse-of-knowledge/</guid>
		<description><![CDATA[If you haven&#8217;t read the book Made To Stick by Chip Heath and Dan Heath yet you should plan on picking it up today on your way home.  It is a great primer on how to generate buzz, convey ideas that last and how to maximize your advertising and marketing dollars. One of the villains [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Create a one sentence self-introduction</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/create-a-one-sentence-self-introduction/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/create-a-one-sentence-self-introduction/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 14:00:04 +0000</pubDate>
		<dc:creator>Stephen O'Hara</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/14/create-a-one-sentence-self-introduction/</guid>
		<description><![CDATA[Do you have a good answer when someone asks what you do? Is it compelling? Is it different? Does it lead to more conversation? One of the best marketing weapons you can develop is a great self-introduction. Make it different, make it &#8220;sticky&#8221; for the memory, make it sound like you, make it short enough [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gary Vaynerchuck</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/gary-vaynerchuck/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/gary-vaynerchuck/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 14:00:41 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/03/05/gary-vaynerchuck/</guid>
		<description><![CDATA[I came across this video today digging through my archives that really is an amazing 30 minutes on personal branding, social networking and internet marketing from Gary Vaynerchuck from the Inman conference. Hope you enjoy!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Real Scoop On ‘Sound Bites’</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/the-real-scoop-on-%e2%80%98sound-bites%e2%80%99/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/the-real-scoop-on-%e2%80%98sound-bites%e2%80%99/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 14:00:10 +0000</pubDate>
		<dc:creator>Stephen O'Hara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/01/05/the-real-scoop-on-%e2%80%98sound-bites%e2%80%99/</guid>
		<description><![CDATA[One of the most common misconceptions I encounter regarding ‘Sound Bites&#8217; that one has from 30 to 45 seconds to make one&#8217;s case.  And, frankly, :45 Seconds may be to long; you run the risk of boring your listener to tears. That&#8217;s not what you want, is it? A true ‘Sound Bite&#8217; can be delivered [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why You Should Focus On the Great Client Only</title>
		<link>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/</link>
		<comments>http://mastery-coaching.com/wordpress/2011/01/why-you-should-focus-on-the-great-client-only/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 14:00:51 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/07/20/why-you-should-focus-on-the-great-client-only/</guid>
		<description><![CDATA[You should focus on shifting from attempting to serve any and all potential customers to identifying and serving your ideal clients better. This upgrading process ultimately helps your viability and is continual, so keep losing the average customers and replacing them with those that are loyal, profitable and enjoyable. Some key points to keep in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking PR Effectiveness</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/tracking-pr-effectiveness/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/tracking-pr-effectiveness/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 14:00:04 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=997</guid>
		<description><![CDATA[      Tracking PR Effectiveness           There’s an old sales adage that says “People buy from people they know, like and trust,” and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions.  Not that we would suggest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Secrets to Direct Marketing</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-secrets-to-direct-marketing/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-secrets-to-direct-marketing/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:00:37 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=987</guid>
		<description><![CDATA[        The Secrets to Direct Marketing           Consistency is absolutely key.  Consistency will trump all other factors.  Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more.  Only then can you go to 2 [...]]]></description>
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