| Can We Talk? | ||||||||
|
I got an interesting email from an agent this week. No, she’s not a client, just someone who had heard that I might be able to help her with a problem she was having. Someone had taken the time to register a URL, build a website with enough SEO savvy to get top Google ranking that was completely dedicated to telling the world what a horrible agent she was. Seriously, at first I thought it was funny, then sad, then aggravated. I wasn’t angry at the poor guy who felt swindled (although the comments about this person’s heritage and family were, well, unfair), I was frustrated that her interest was not in making thing right, but in covering it up. This morning on Google there were about 1,650,000 results for I hate realtors (which took 0.17 seconds). That is 1.65 million times that someone wasn’t slightly disappointed but angry enough to take the time to go online and say something about it. In last year’s Harris Interactive poll on “prestigious” careers real estate agents and brokers rated dead last. The interesting dynamic is the top of the list are the careers that are where many of the real estate community come from. Why? and maybe a better question is “What are we, as the minority of professionals, going to do about it?”
We need to start taking seriously the realities the problems within our industry and take a stand to clean them up. We need to increase our standard of service – not for marketing purposes – but because it is the right thing to do. We need to stop making excuses and start finding solutions on how to sell those listings that we took on. We need to take ownership and responsibility (I know neither of those are very popular concepts in society), stop playing the blame game and actively turn the tide of perception for what we do. I know how hard we work, how much we do and to what lengths we must go to get the job done. The problem is that those that are good and do the job well are silent about it and those who are bad do all the talking. Walk the talk, talk the walk and be a light of hope to your local community. |
|
|||||||
![]() |
||||||||
| PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral, specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out YourRECoach.com for more the details. | ||||||||
| Recommended Reading – | ||||||||
| Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED. | ||||||||
|
|
||||||||


I may have discovered that I am a little on the stupid side. Seriously. I know that may not come to a “blinding flash of the obvious” to those that subscribe to my humble blog, but until yesterday I thought I understood our crazy and dysfunctional industry. Just like your drunk uncle Joe or the mother-in-law that you wished wouldn’t have been part of the deal, there are a few things we all put up with in our real estate lives. But at the end of the day, I thought creating income was the point of why our Broker of choice has the privilege of hanging our license at their shop. I know, I know, with over 70% of or industry living below the poverty line I should have seen this sooner, but no – I held out hope.
17. I’ll try being nicer if you’ll try being smarter.

Little did I know that I was just about to meet my friendly, professional rival, no, my nemesis. She quickly informed me that I could not market all these different areas that I was looking at on a map because “they were her areas.” Never mind that I lived in the area, and I had never seen anything from her, nor had she taken a listing there in the last 30 listings, nor that the manager had assured me that we were in an “open farming office.” So it started. It was actually one of the best things for me and my new real estate business. I have always been the kind who is up for a fight. And fight we did as we took it out to the market place. We both did well, although I, like the father in the movie “A River Runs Through It” who out-fished his sons, simply was a bit more blessed in the ongoing struggle for dominance on the sales board. 