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	<title>Mastery Coaching &#187; SOI</title>
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	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
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		<title>Getting 15% Yield from Your Book of Business</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/28/getting-15-yield-from-your-book-of-business/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/28/getting-15-yield-from-your-book-of-business/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:00:39 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=873</guid>
		<description><![CDATA[








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Getting 15% Yield from Your Book of Business
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We got a real nice testimonial  that I thought I’d share -
“You have taught me how to look at my business as a   business and build it to be profitable, predictable, stable and most importantly   consumer centric. I just got back from a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Have you ever done a seminar?</title>
		<link>http://mastery-coaching.com/wordpress/2010/04/05/have-you-ever-done-a-seminar-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/04/05/have-you-ever-done-a-seminar-2/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 14:00:57 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Seminar]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=377</guid>
		<description><![CDATA[











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Have you ever done a seminar? 
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Seminars are great to put on for your SOI, farm and target markets   and can be tailored to suit your audience. 
For example, there are   several agents I work with who have had very successfully seminars for   investors, first-time buyers, financial aid for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Best Time to Make Calls</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/04/the-best-time-to-make-calls/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/04/the-best-time-to-make-calls/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:00:33 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Follow-Up]]></category>
		<category><![CDATA[Phone Calls]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=429</guid>
		<description><![CDATA[











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The Best Time to Make Calls
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We   all know making warm “keep in touch” calls are the rocket fuel for our referral   system.  
The question I always get is – “When is the best time to make   calls?”  
Here’s what I would suggest:  Call in the mid morning to their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Profit in any Market</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/17/how-to-profit-in-any-market/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/17/how-to-profit-in-any-market/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 17:00:50 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/05/04/how-to-profit-in-any-market/</guid>
		<description><![CDATA[The magazine, Fast Company, recently declared that Americans are becoming a nation of &#8220;free agents&#8221;. They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new responsibilities to run our careers as businesses! Unfortunately, many &#8220;free [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting 15 Closed Transactions out of every 100 people in your SOI</title>
		<link>http://mastery-coaching.com/wordpress/2009/08/06/getting-15-closed-transactions-out-of-every-100-people-in-your-soi/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/08/06/getting-15-closed-transactions-out-of-every-100-people-in-your-soi/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 17:00:45 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[SOI]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/08/06/getting-15-closed-transactions-out-of-every-100-people-in-your-soi/</guid>
		<description><![CDATA[We got a real nice testimonial this last week that I thought I&#8217;d share -
&#8220;You have taught me how to look at my business as a business and build it to be profitable, predictable, stable and most importantly consumer centric. I just got back from a 6 week trip &#8211; without my phone &#8211; and [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/08/06/getting-15-closed-transactions-out-of-every-100-people-in-your-soi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Leverage</title>
		<link>http://mastery-coaching.com/wordpress/2009/07/18/the-power-of-leverage/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/07/18/the-power-of-leverage/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 17:00:54 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SOI]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/07/18/the-power-of-leverage/</guid>
		<description><![CDATA[Every one of us need to learn the power of leverage.  It is essential if we are going to develop a profitable and consistent business that is saleable.   One of the key qualities of a saleable business is one that is system dependant not people dependant.  
We will be demonstrating the two key components in [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/07/18/the-power-of-leverage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Build Your Business with Networking – Group 100 Style!</title>
		<link>http://mastery-coaching.com/wordpress/2009/06/13/build-your-business-with-networking-%e2%80%93-group-100-style/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/06/13/build-your-business-with-networking-%e2%80%93-group-100-style/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 17:00:57 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/06/13/build-your-business-with-networking-%e2%80%93-group-100-style/</guid>
		<description><![CDATA[&#160;
Being successful in business is less about having all the answers yourself than knowing where you can access expertise. Since you can&#8217;t know everyone, you often rely on your friends or trusted colleagues for referrals, which is where your professional network comes in handy.
After all, a basic truth of business is that people do business [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/06/13/build-your-business-with-networking-%e2%80%93-group-100-style/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Do&#8217;s of Personal Notes</title>
		<link>http://mastery-coaching.com/wordpress/2009/06/11/the-dos-of-personal-notes/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/06/11/the-dos-of-personal-notes/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 17:00:38 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/06/11/the-dos-of-personal-notes/</guid>
		<description><![CDATA[
Hand-write your message. And yes, penmanship does count!


Use a wide-tip pen to fill the whole page with just a few lines.


Always date and time it in the top right corner.


Make the message clear and sincere. It need not be stiff or formal, but it does need to be appropriate.


Use colorful, whimsical and creative cards if [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/06/11/the-dos-of-personal-notes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Private Client Group &#8211; Part 2</title>
		<link>http://mastery-coaching.com/wordpress/2009/02/03/private-client-group-part-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/02/03/private-client-group-part-2/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 17:00:48 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[SOI]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/03/11/private-client-group-part-2/</guid>
		<description><![CDATA[The Private Client Group campaign employs a four pronged strategy to ensure adequate interaction for optimal ROI and highest yields. We also divide our SOI into four groups to maximize our effectiveness. While we are not discriminating against those who live outside our service are, we also recognize that we are responsible to use our [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/02/03/private-client-group-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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