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	<title>Mastery Coaching &#187; Web Marketing</title>
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		<title>It&#8217;s all about being Sticky</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/28/its-all-about-being-sticky/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/28/its-all-about-being-sticky/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 14:00:59 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

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		<description><![CDATA[








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It&#8217;s all about being Sticky
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Two   words: Sticky content.
Sticky content is information (web site content)   that makes people stick around and return for more. Examples are how-to   articles, tips and tricks, beginner’s guides, and any other free information   that your clients and prospective clients would find of [...]]]></description>
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		<title>Lessons from Blogging</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/01/lessons-from-blogging/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/01/lessons-from-blogging/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:00:52 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

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		<description><![CDATA[











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Lessons from Blogging
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For   what it is worth, here’s some of the lessons I’ve learned from blogging – 
1. If you want your blog to be read, you have to be   controversial.  Vanilla posts get regulated to the bottom of the stack   very quickly.  If you try and please everyone [...]]]></description>
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		<title>Does your logo really matter?</title>
		<link>http://mastery-coaching.com/wordpress/2010/03/03/does-your-logo-really-matter/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/03/03/does-your-logo-really-matter/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Logo]]></category>

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		<description><![CDATA[











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Does your logo really matter?
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Every once and a while I get something that is just too good   not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve   ever been exposed to. I received this article last week from him [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keeping the &#8220;Social&#8221; in Social Media Prospecting on Facebook</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/17/keeping-the-social-in-social-media-prospecting-on-facebook/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/17/keeping-the-social-in-social-media-prospecting-on-facebook/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 14:00:23 +0000</pubDate>
		<dc:creator>Dennis Rosvall</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=455</guid>
		<description><![CDATA[So, you have a Profile set-up on Facebook and you&#8217;ve become Friends with many of your old classmates, family, closest friends and a few colleagues.  You may have even learned how to leverage your current or recent client&#8217;s Friend Lists to tap into their Sphere-of-Influence (SOI) to expand your own.   Now you might be wondering what do you [...]]]></description>
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		<title>Turn Facebook Into A Prospecting Machine</title>
		<link>http://mastery-coaching.com/wordpress/2010/02/10/turn-facebook-into-a-prospecting-machine/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/02/10/turn-facebook-into-a-prospecting-machine/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:00:04 +0000</pubDate>
		<dc:creator>Dennis Rosvall</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=453</guid>
		<description><![CDATA[If you are one of the 10&#8217;s of thousands of REALTORS to already create a Facebook profile, you may be enjoying networking with your old high school friends, family and industry colleagues.  Facebook can be addictingly fun, and can take up an enormous amount of time in your day if you let it, but is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to get REAL leads from your website</title>
		<link>http://mastery-coaching.com/wordpress/2010/01/21/how-to-get-real-leads-from-your-website/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/01/21/how-to-get-real-leads-from-your-website/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 14:00:30 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=407</guid>
		<description><![CDATA[











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How to get real leads from your website
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Two words: Sticky content.
Sticky content is information (web site content) that makes people   stick around and return for more. Examples are how-to articles, tips   and tricks, beginner’s guides, and any other free information that your clients   and prospective clients would find of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Increase Your Marketing ROI 235%</title>
		<link>http://mastery-coaching.com/wordpress/2010/01/04/increase-your-marketing-roi-235-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/01/04/increase-your-marketing-roi-235-2/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:00:11 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=364</guid>
		<description><![CDATA[











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Increase Your Marketing ROI 235% 
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If  you could cut 80% of your marketing budget and accurately   increasing your return on investment 235% by predicting  almost half of the   sales in a particular area would you be interested?  For those who are   slightly more savvy, you could even multiply your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Profit in any Market</title>
		<link>http://mastery-coaching.com/wordpress/2009/12/17/how-to-profit-in-any-market/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/12/17/how-to-profit-in-any-market/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 17:00:50 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[SOI]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/05/04/how-to-profit-in-any-market/</guid>
		<description><![CDATA[The magazine, Fast Company, recently declared that Americans are becoming a nation of &#8220;free agents&#8221;. They described a generation of consultants and professionals, all selling their services for the length of a project or until a problem is solved. That brings tremendous freedom, and new responsibilities to run our careers as businesses! Unfortunately, many &#8220;free [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How does your web site attract prospects?</title>
		<link>http://mastery-coaching.com/wordpress/2009/11/01/how-does-your-web-site-attract-prospects/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/11/01/how-does-your-web-site-attract-prospects/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 20:00:51 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/11/01/how-does-your-web-site-attract-prospects/</guid>
		<description><![CDATA[Two words: Sticky content.
Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner&#8217;s guides, and any other free information that your clients and prospective clients would find of value.
Keep in mind that the more content you have, the stickier your site [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2009/11/01/how-does-your-web-site-attract-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Where has the Community Expert Gone?</title>
		<link>http://mastery-coaching.com/wordpress/2009/10/17/where-has-the-community-expert-gone/</link>
		<comments>http://mastery-coaching.com/wordpress/2009/10/17/where-has-the-community-expert-gone/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 17:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://s179335849.onlinehome.us/2009/10/17/where-has-the-community-expert-gone/</guid>
		<description><![CDATA[More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent&#8217;s websites &#8211; &#8220;we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in the future&#8221;, in one [...]]]></description>
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		<slash:comments>0</slash:comments>
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