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	<title>Mastery Coaching &#187; Advertising</title>
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		<title>You are Your Message</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
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		<description><![CDATA[        You are Your Message           It is very important to determine this before you start your marketing campaign.   Most agents jump into the business and start pumping out whatever the office says to – usually farming clubs, teams or groups are set-up to share the idea of [...]]]></description>
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		<title>The Law of Borders</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1005</guid>
		<description><![CDATA[        The Law of Borders           Secrets to Successful Branding – The Law of Borders If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of [...]]]></description>
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		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[&#160; The Law of Advertising &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of Advertising If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name [...]]]></description>
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		<title>Take Care of Your Client</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/take-care-of-your-client/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/take-care-of-your-client/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:00:40 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1009</guid>
		<description><![CDATA[        Take Care of Your Client           Every once and a while I get something that is just too good not to share. Dean is a fellow Master’s Program Graduate and is the CEO of one of the finest Ad agencies I’ve ever been exposed to. I received [...]]]></description>
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		<title>Customer Bonding</title>
		<link>http://mastery-coaching.com/wordpress/2010/07/customer-bonding/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/07/customer-bonding/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=863</guid>
		<description><![CDATA[&#160; Customer Bonding &#160; &#160; &#160; &#160; &#160; Customers are demanding a perfect fit between what they need and what you offer. It didn’t used to be this tough to please customers, but it is now. Good enough isn’t good enough. The point here is that you want the details of what you offer to [...]]]></description>
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		<title>The Law of the Word</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
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		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=879</guid>
		<description><![CDATA[&#160; The Law of the Word &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of the Word If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting [...]]]></description>
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		<title>Sell Skills vs Service</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/sell-skills-vs-service-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/sell-skills-vs-service-2/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:00:49 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=909</guid>
		<description><![CDATA[&#160; Sell Skills vs Service &#160; &#160; &#160; &#160; &#160; Sell the skills you have, not your service.  I see so many agents convey the great services they offer; only they fail to recognize most agents offer the same service.  Rather than sell your services, try selling “your skills.”  In an industry where being unique [...]]]></description>
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		<title>Five Essential Truths in Real Estate</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/five-essential-truths-in-real-estate/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/five-essential-truths-in-real-estate/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:00:35 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales Skills]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=840</guid>
		<description><![CDATA[&#160; Five Essential Truths in Real Estate &#160; &#160; &#160; &#160; &#160; There have been times when I wanted to tattoo these truths on people’s foreheads, but that probably wasn’t my best idea ever. What is a good strategy is to share these with you now, and beg you to learn them, not because I [...]]]></description>
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		<title>Marketing by Design</title>
		<link>http://mastery-coaching.com/wordpress/2010/05/marketing-by-design-3/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/05/marketing-by-design-3/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=802</guid>
		<description><![CDATA[&#160; Marketing by Design &#160; &#160; &#160; &#160; &#160; Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation [...]]]></description>
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		<title>Lessons from an Icon</title>
		<link>http://mastery-coaching.com/wordpress/2010/04/lessons-from-an-icon/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/04/lessons-from-an-icon/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 14:00:56 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Inspirational]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Teams]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=744</guid>
		<description><![CDATA[&#160; Lessons from an Icon &#160; &#160; &#160; &#160; &#160; &#160; I highly recommend the book The Starbucks Experience by Michelli. It’s a great read on why people will stand in line and pay $4 for a cup of coffee. As I read through it, I thought I’d share a few of the principles from [...]]]></description>
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