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	<title>Mastery Coaching &#187; Branding</title>
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		<title>You are Your Message</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
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		<description><![CDATA[        You are Your Message           It is very important to determine this before you start your marketing campaign.   Most agents jump into the business and start pumping out whatever the office says to – usually farming clubs, teams or groups are set-up to share the idea of [...]]]></description>
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		<title>The Law of Borders</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[        The Law of Borders           Secrets to Successful Branding – The Law of Borders If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of [...]]]></description>
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		<title>The Law of Singularity</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/the-law-of%c2%a0singularity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/the-law-of%c2%a0singularity/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[        The Law of Singularity           Secrets to Successful Branding – The Law of Singularity If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their [...]]]></description>
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		<title>The Law of the Company</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/the-law-of-the-company/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/the-law-of-the-company/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 14:00:53 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[        The Law of the Company           Secrets to Successful Branding – The Law of the Company If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the [...]]]></description>
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		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[&#160; The Law of Advertising &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of Advertising If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name [...]]]></description>
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		<title>The Importance of a Values Based Business</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/the-importance-of-a-values-based-business/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/the-importance-of-a-values-based-business/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/</guid>
		<description><![CDATA[        The Importance of a Values Based Business           “The skill sets for individuals to achieve excellence may differ, but the mindset is the same.” We help agents, brokers and companies develop values based businesses.  We firmly believe that to achieve long term success and venture into the [...]]]></description>
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		<title>The Law of Consistency</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/the-law-of-consistency/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/the-law-of-consistency/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:00:34 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/08/03/the-law-of-consistency/</guid>
		<description><![CDATA[&#160; The Law of Consistency &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of Consistency If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name [...]]]></description>
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		<title>The Law of the Word</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/the-law-of-the-word/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=879</guid>
		<description><![CDATA[&#160; The Law of the Word &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of the Word If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting [...]]]></description>
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		<title>Sell Skills vs Service</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/sell-skills-vs-service-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/sell-skills-vs-service-2/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:00:49 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=909</guid>
		<description><![CDATA[&#160; Sell Skills vs Service &#160; &#160; &#160; &#160; &#160; Sell the skills you have, not your service.  I see so many agents convey the great services they offer; only they fail to recognize most agents offer the same service.  Rather than sell your services, try selling “your skills.”  In an industry where being unique [...]]]></description>
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		<title>Marketing by Design</title>
		<link>http://mastery-coaching.com/wordpress/2010/05/marketing-by-design-3/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/05/marketing-by-design-3/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=802</guid>
		<description><![CDATA[&#160; Marketing by Design &#160; &#160; &#160; &#160; &#160; Most of our marketing efforts as an industry have been a series of trial and error decisions, made on a reactionary basis at the hands of a professional salesperson trying to extol the benefits of their wares.  It has had very little root in systematic evaluation [...]]]></description>
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