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	<title>Mastery Coaching &#187; Branding</title>
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		<title>You are Your Message</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/15/you-are-your-message/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/15/you-are-your-message/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=982</guid>
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You are Your Message
 


 
 
 


 





It is very important to determine this before you start your marketing campaign.   Most agents jump into the business and start pumping out whatever the office says to – usually farming clubs, teams or groups are set-up to share the idea of the week and soon you find yourself shelling out gobs [...]]]></description>
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		<title>The Law of Borders</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/10/the-law-of-borders/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/10/the-law-of-borders/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1005</guid>
		<description><![CDATA[ 

 
 



 
The Law of Borders
 


 
 
 


 





Secrets to Successful Branding – The Law of Borders

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads – people [...]]]></description>
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		<title>The Law of Singularity</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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The Law of Singularity
 


 
 
 


 





Secrets to Successful Branding – The Law of Singularity

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads – people who fell [...]]]></description>
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		<title>Where has the Expert Gone?</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 14:00:08 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=995</guid>
		<description><![CDATA[ 

 
 



 
Where has the Expert Gone?
 


 
 
 


 





More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent’s websites – “we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in [...]]]></description>
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		<title>The Law of the Company</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 14:00:53 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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The Law of the Company
 


 
 
 


 





Secrets to Successful Branding – The Law of the Company
If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads [...]]]></description>
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		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

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The Law of Advertising
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Secrets to Successful Branding – The Law of Advertising
If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out   there.”
Most [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Importance of a Values Based Business</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/</guid>
		<description><![CDATA[ 

 
 



 
The Importance of a Values Based Business
 


 
 
 


 


“The skill sets for individuals to achieve excellence may differ, but the mindset is the same.”
We help agents, brokers and companies develop values based businesses.  We firmly believe that to achieve long term success and venture into the elusive significant, you need to create a business that stands on [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of Consistency</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/03/the-law-of-consistency/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/03/the-law-of-consistency/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:00:34 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/08/03/the-law-of-consistency/</guid>
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The Law of   Consistency
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Secrets to Successful Branding – The Law of   Consistency
            
If, we, as the real estate community really   understood the concept of branding and its importance, we would save a fortune   by cutting the [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/08/03/the-law-of-consistency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of the Word</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 14:00:19 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=879</guid>
		<description><![CDATA[






&#160;
 The Law of the Word
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Secrets to Successful Branding – The Law of the Word
If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/06/30/the-law-of-the-word/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Sell Skills vs Service</title>
		<link>http://mastery-coaching.com/wordpress/2010/06/28/sell-skills-vs-service-2/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/06/28/sell-skills-vs-service-2/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:00:49 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=909</guid>
		<description><![CDATA[








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Sell Skills vs Service
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Sell the skills you have, not your service.  I see   so many agents convey the great services they offer; only they fail to recognize   most agents offer the same service.  Rather than sell your services, try   selling “your skills.”  In an industry where being unique is [...]]]></description>
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