Move from just customer service to the notion of creating community. People are hungering to feel connected and when you offer this type of thing, customer will respond.

I am asked from time to time why some do so well in this business and some, well, don’t. There are more than a handful of “secrets” but there are very few that are more important that mastering your relatioanl skills. In fact, there is nothing in this world that pays better, in every realm of life, than relational skill mastery. Here’s a few things to keep in mind as you go through your day.

“Learn to say ‘No’ to the good so you can say ‘Yes’ to the best”

We are faced with an unending and on-going influx of decisions.  We make thousands of them every day.  They arrange from the small to the much, much, more life-defining.  Most agents, who live each day in a people pleasing business, tend to say “yes” far too much.  They over-commit to others and as a result, sacrifice the things they most value.  Our families, friends and even our individual self tend to be put on the back-burner while we indulge the urgent before the important.  Yes, it’s important to work hard through the end of the year.  It’s important to finish well, to have good momentum going in to the New Year, to pay off the credit card bills that tend to mount in the Christmas Season.  But it’s essential to learn how to say “no” to the urgent so that you can say “yes” those that mean the most to you during this holiday season.

“Procrastination is failure on the installment plan.”

Why do we all seem to struggle with putting off the very things we know we should be doing, but don’t want to do?  Most of the time they are the very things that are the most important things we could be doing, those activities and tasks that make the greatest impact on our future. 

Procrastination boils down on a practical level to character and perspective.  A great test of our character is the ability to maintain a resolution after the mood it was made has passed.  We often make resolutions, decisions, and goals when we feel like it.  We are inspired, motivated, or driven in the moment to thoughts of grandeur, but when the mood passes, more often than not, so does our resolve. 

Most of our changing moods and feelings are due to a shift in our perspective.  Rarely has life or the world changed, we just changed the way we think about it.  As our perspective shifts, our emotions follow suit. 

Here’s an example: Have you ever seen a picture of yourself that is, well, less than flattering?  It seemed to show the few extra pounds in a way that you hadn’t ever imagined was on public display in such an unappealing way.  So, in a moment, your perspective changed.  The world around you hasn’t, the people around you haven’t.  You haven’t.  The only thing that has now become different is how you look and feel about something that already was. 

The secret to eliminating procrastination isn’t disciple and willpower.  Sure, those will last for a little while, but the real secret for those who are looking of lasting change is learning the art of managing your perspective.

When you are traveling to a new place, there is nothing quite as unsettling as losing your way. It is a place of great anxiety and frustration (especially as a guy who refuses to ask for directions). It is only more amplified when the stakes are higher and the pressure is on. If you have lost your way in life, here are a few questions to get you back on track -
· Why are you alive?
· What are you most proud of having accomplished at this point in your life?
· If you were financially able to retire one year from today, what would you begin working on to prepare for that?
· What would you most like the people at your funeral to say about you, specifically?
· Who in history do you admire most, and why?
· If you could solve a world problem, what would it be? Be very specific, please.
· What is the inkling you have of your purpose or vision?
· What is in the way of putting this ahead of what you are engaged in now?
· If it weren’t important to have a life purpose, what would you most like to do in the next decade?
· Can you list three possible life purposes?

Secrets to Successful Branding – The Law of the Word

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”

Most of us are re-treads – people who fell into this business and came from some other background. In 15 years of asking, I’ve only found one person who grew up wanting to be a real estate agent (and she is no longer in the business). I can’t tell you how many people I’ve interviewed as a Broker that said the reason they wanted to be an agent was because they liked houses and people. If that is the sole reason they are here my advice to them has been – “Don’t get started in this business because in 6 months you will hate them both.”

Those that make it in this industry in today’s world are those that approach it with an amount of business prowess. Unfortunately, that isn’t taught in the “learn everything you need to know to become successful in real estate in two weeks” class. So, we throw the newbies to the vultures (vendors who sell BS products that do nothing but line the pockets of the vendors and serve as filler our nation’s dumps). We let them sling mud on a wall and see what sticks and hope against hope that they will be one of the very few fortunate ones who will survive the first three years.

Over time, those that emerge as mega agents realize that to truly win in this you must realize that it is a business not a career (and there is a major difference) and start learning how to become the “RainMaker.” Although we have dozens of proprietary campaigns to generate more leads, from time to time, we need to strip back to the basics and dive into the philosophy to align ourselves with the right thinking to launch our business to the next level. This week, it’s all about how to brand effectively so that you may maximize your ROI in any marketing or advertising program your engage in. From Al Ries, a master of marketing and branding in the retail sector, we take the lessons and apply the fundamentals to our real estate businesses.

In Branding , There is the Law of the Word

There is a limited amount of real estate in our consumer’s active memory. The lion’s share of the space going to the things that weighs most heavily on their mind. Because this resource is precious and limited your brand should strive to own a single word or concept in the eyes of the consumer. You are not competing with other agents; you are competing against every other professional and service industry. You have an advantage because real estate and the client’s home equity can be leveraged as an important value on a constant basis with spikes of interest as it comes time to move. But you must keep the importance on the consumer’s top of mind with all the other competing interests vying for attention.

You want to establish yourself as the expert and go-to person for real estate regardless of where they are in the buying or selling process. Become their resource and contact. Ideally, you want to get to the point where when your perfect client drives past a competitor’s sign, they think of you.