A Magnificicent Obsession

 

 

  A Magnificicent Obsession  
     
 

aWe did a composite of our Mastery Coaching clients through our proprietary business analysis tool which we do annually to track our client’s business (and our success or failure as coaches).  We found that the average client that had a “prospecting focus” (they spend 10 hours a week or more actively prospecting) closed an average of 16 transactions with an average volume of $7.8 million.  Their average GCI (gross commission income) was $180k.  Not bad given the market conditions the last 12 months.

Things got interesting when we looked at the next group that had a “marketing focus” (they actively market to a geo farm or target demographic or group 2-3 times a month). They averaged 22 transactions, $13.2 million in volume and $292k in GCI.

Then the most astonishing results.   Those that had a “SOI focus” (working a SOI is considered their dominate activity). They averaged 65 transactions, $19 million in volume and made $453,295 in GCI. 

All three groups worked 46 weeks a year.  All three groups spent roughly the same amount to market or promote themselves.  All three were a cross section of the US, various brands and companies, and marketplaces.  The only difference as a group was what they focused on.

What makes one agent make $180k vs. $450k?  Why did one group out-perform the others if they all did similar things? 

aIt’s boiled down to their focus.  What they focused on allowed them to develop into their magnificent obsession.  While the first group got really good at scripts dialogs and overcoming objections, the second group developed great ads and mailers that made the phone ring, the SOI group became obsessed with being thoughtful and providing delightful surprises to their people.  

They constantly looked for ways to go above and beyond.  When others send Christmas cards to their data base they send birthday cards – to their SOI’s children.  They learned to care about the things their clients care about.  They pamper, care for and make their clients feel like they are the most important people on the planet.  One stand-out invited his “Top 15″ on a trip to Tuscany for 10 days to ride Vespas.  Total cost $50k.  Total reward – unfathomable. These clients had already referred 5+ closed transactions each.  It’s fair to say that he’ll get at least 5 more (5 x average price of 2.5 million x his average commission x 15 people = $1.875 million in commissions). 

This group considers their primary job to spoil their sphere.  They sell houses.  They are good at it.  They understand people are more important than transactions or houses and that lesson has paid them very, very well.

 

 

 

 

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
         
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 

 


Working Together


  Working Together  
     
 

PictureCompetition (the fear of losing something, the threat of being penniless or the fear of being left out) gets a lot of people out of bed in the morning. It really motivates them! Competition is a vestige of the survival instinct, so it’s often not you responding; but rather the animal inside that’s reacting. There’s nothing wrong with competition-it works very well. But at some point, a person moves beyond competition and “gets” the true strength in cooperation (win-win or win-win-win) of strategic allies, joint ventures and cooperation. You come to understand and value cooperation as a highly effective way to make more money and add more value. While competition is a push structure, cooperation is a much healthier pull structure.

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
 
 

 

 
 
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 



The First Step to Success


  The First Step to Success  
     
 

“The first step to success is to stop lying to yourself”

PictureI would dare say that the vast majority of people would consider themselves honest, ethical people.  In fact, I was in a room of 500 top producing agents when the speaker asked who in the room felt they had integrity.  98% of the room raised their hands.  When asked to lower their hand if they had ever lied to themselves or made a promise, resolution or goal and not kept it all the hands went down. 

Our quest for success starts within and to truly address the issues that are getting in the way of our achieving our wildest and most audacious dreams we need to have an honest look at ourselves.  Our justification, excuses and reasons are all hindering us.  The first step to our success is to face the truth about our situation. 

I am not talking about condemnation, guilt or shame – none of those have a place in helping us.  But honesty and truth, yes, honesty and truth will allow us to see things for what they are.  Once problems and issues are identified our mind has a way of seeking answers that were previously hidden from us.  I’m not talking in a meta-physical way, but in a very practical way.  Our mind blocks millions of things a day from our 5 senses that it doesn’t feel are relevant.  When we face our issues, the possible solutions become relevant and our mind will allow us to see and hear them.

If we want to achieve success, whether it is an increase in income, growth in business or overall life balance, we must first face the truth of where we are and the very real disparity of where we want to go and seek the solutions that will allow us to bridge the gap. 

Remember, The first step to success is to stop lying to yourself.

 

 

 

 

 

  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
         
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 



Just Say “No”

 

 

 

 

  Just Say “No”  
     
 

“Learn to say ‘No’ to the good so you can say ‘Yes’ to the best”Picture

 

Remember Nancy Regan’s “Just say no” campaign that ran in the 90’s? It seems her advice is as relevant to the agenda items that want to crowd your schedule as to drugs.  We are faced with an unending and on-going influx of decisions. We make thousands of them every day. They arrange from the small to the much, much, more life-defining. Most agents, who live each day in a people pleasing business, tend to say “yes” far too much. They over-commit to others and as a result, sacrifice the things they most value. Our families, friends and even our individual self tend to be put on the back-burner while we indulge the urgent before the important. Yes, it’s important to work hard.  But it’s essential to learn how to say “no” to the urgent so that you can say “yes” those that mean the most to you.

 

 

 

 

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
         
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 

 


It’s Not About the Coffee

 

 

 

 

  It’s Not About the Coffee  
     
 

I am a life-long learner and hold to the philosophy that I can learn something from everyone.  With that said, some books are better than others and every once in a while I come across a really great one.  It’s Not About the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar is one of those books.  In fact, I would reccomend this book as one of the top 5 I have read this year. Howard Behar is not only the author of It’s Not About The Coffee: Leadership Principles from a Life at Starbucks. He is also the former president of Starbucks Coffee Company International. He started working at Starbucks in 1989 when the company had just begun to venture outside the Northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003. He has been a director of the company since 1996.

Here’s a synopsis of the books fantastic points:

1. Know Who You Are: Wear One Hat

Our success is directly related to our clarity and honesty about who we are, who we’re not, where we want to go, and how we’re going to get there. When organizations are clear about their values, purpose, and goals, they find the energy and passion to do great things.

2. Know Why You’re Here: Do It Because It’s Right, Not Because It’s Right for Your Resume

The path to success comes from doing things for the right reasons. You can’t succeed if you don’t know what you’re trying to accomplish and without everyone being aligned with the goal. Look for purpose and passion in yourself and the people you lead. If they’re not there, do something.

3. Think Independently: The Person Who Sweeps the Floor Should Choose the Broom

People are not “assets,” they are human beings who have the capacity to achieve results beyond what is thought possible. We need to get rid of rules—real and imagined—and encourage the independent thinking of others and ourselves.

4. Build Trust: Care, like You Really Mean It

Caring is not a sign of weakness but rather a sign of strength, and it can’t be faked—within an organization, with the people we serve, or in the local or global community. Without trust and caring we’ll never know what could have been possible. Without freedom from fear, we can’t dream and we can’t reach our potential.

5. Listen for the Truth: The Walls Talk

Put the time into listening, even to what’s not said, and amazing results will follow. You’ll know what you’re customers want, you’ll know why the passion is missing from your organization, you’ll learn solutions to problems that have been sitting there waiting to be picked.

6. Be Accountable: Only the Truth Sounds like the Truth

No secrets, no lies of omission, no hedging and dodging. Take responsibility and say what needs to be said, with care and respect.

7. Take Action: Think like a Person of Action, and Act like a Person of Thought

Find the sweet spot of passion, purpose, and persistence. “It’s all about the people” isn’t an idea, it’s an action. Feel, think, do. Find the balance, but act.

8. Face Challenge: We Are Human Beings First

Use all the principles to guide you during the hardest times. If the challenge is too big, if you’re stuck, take smaller bites. But remember to put people first, and you’ll find the guidance you need.

9. Practice Leadership: The Big Noise and the Still, Small Voice

Leading can be the noisy, “I’m here!” kind of thing. But don’t ever forget that leaders are just ordinary human beings. Don’t let the noise crowd out the truth. Listen to your still, small voice. Let quiet be your guide.

10. Dare to Dream: Say “Yes,” the Most Powerful Word in the World

Big dreams mean big goals, big hopes, big joys. Say “yes” and enjoy all that you are doing, and help others to do the same.

 

 

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
         
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 

 



  25 of the Best Kept Secrets of the Industry’s Elite  
     
 

We as a group are already feeling over burdened and stressed, and like our consumers we want the volumes of overwhelming information that bombards our brain boiled down to bit-sized chucks we can print-out and fill in that drawer we all have for the “really important stuff.”  So the whole concept of the bullet point list has come in vogue.  They are clear, concise and to the point.  All steak, sans sizzle.   

It is with this in mind that I offer you 25 of the best kept secrets of the industry’s elite.1

1.  To win in real estate you must actively decide that you want to win – you must be able to see it, touch it and feel it.  You have to define what “success” is and most importantlywhy you need to achieve it before you will ever turn it into reality.

2.  You must develop a strong personal foundation.  It’s all about your character – the person you are when no one is looking.  The simple truth is that you will have the business you deserve, no more, no less.  You deserve more by improving who you are and what you bring to the table.

3.  Cut out the tolerations. Tolerations are those things that you can change but are too lazy to.  Procrastination and laziness allow us to put up with the things that roadblock and get in the way of our realizing our potential. 

4. Stop making excuses.  Making up stories for the sole purpose of making us feel better about why we failed is a waste of time and energy.  Admitting there is a problem is the first step in recovery.  Start being honest with yourself and others and your life will dramatically improve.

5. Simplify your life dramatically.  I think it should be mandatory to take a trip with a missions or humanitarian aid organization to a 3rd world setting once a year.  It won’t take but a week with those who are less fortunate than you to re-contextualize your priorities and make you realize that 80% of the stress you live with is baggage you choose to carry. 

46.  Resolve unfinished business.  Life is too short to drag around things that are unresolved.  Get through the things that pain you by choosing to do what you don’t want to do, but need to do, and get do it before you do anything else.  

7. Identify and focus on your best 10 daily habits. We are run by our habits – both good and bad.  To find success, make a decision to pursue the 10 most important things you can do today.  Dump, outsource or re-prioritize the rest.

8. Restore your integrity wherever it’s broken. Your integrity starts with keeping promises to yourself and spills over to the promises you make to others.  Start with those resolutions you make every year around January 1st and start with a renewed energy today.  Tomorrow is the starting point for those who fail – today is the best day you have to work on saving money, getting out of debt and/or losing weight. 

9. Get your needs met. You are in a business that constantly drains you with clients and customers that are at the height of stress.  You can run on red-line for only so long before you burn-out.  Identify the needs you have, those things that bring you rejuvenation and make you feel complete and boldly ask those that love you to help satisfy them.
3
10. Handle the money. Period.

11. Treat your body like the temple it is. Do you realize how amazing your body is?  You were given one body to use for your time here on earth.  Live fully, live well and stop doing the things that will kill you.

12. Extend your boundaries until you are fully respected.  Your clients, co-workers, friends and family need to appreciate your limitations and earn the right to be in your life.  Healthy relationships work two ways.  You only have time to pursue so many relationships in a meaningful way.  Choose those where the value is reciprocal.    

13. Raise your standards.  Require much more of those that surround you.  Raise the bar to excellence.  Adopt as your business mission statement to be the very best, in every way and become obsessive about it.

14. Create reserves in all areas of your life. When you have 50% more than you need opportunities will come out of the woodwork to propel you into a whole new game.  It will become your game, a place where you make others play by the rules you write and is slanted toward competing against your strengths. 

15. Learn to be content but not complacent.  Every day you grow, achieve and get better.  Be happy with where you are compared to where you used to be.  Stretch and develop but don’t feel the need to beat yourself up for your lack of perfection.

16. Strengthen your family. Become known as a “Life Giver.”  If healing needs to take place, be the one to offer the olive branch.  For many who play the superman role in the marketplace, their 2family is their kryptonite.  Nothing will take your out faster than trouble at home. 

17.  Extend your community.  Your business is built off of those that know you, like you, and trust you.  You can prospect eternally to add people to your SOI or you can learn the art of attraction through marketing.  Success can be found in both camps, but the universal theme is always be growing your book of business.

18. Start attracting instead of chasing. Do you want to have people waiting in line to work with you?  It happens all the time for those at the top of the field.  They have learned the Art of Posturing.

19. Become purposed on how you choose to live.  The elite create destiny while the masses go down the path of least resistance.  Enough said.

20. Be well protected.  Always be prepared for the X factor.  Have adequate coverage as your business grows.  Insure everything both in a traditional sense as well as with staff, backups to technology and redundant business systems.

21. Choose to love what you do.  Those that excel into the top 1% of the industry find not only reward but passion in the value they provide to those touched by their business.  They delight in5 Mondays and wake with a sense of disappointment on their day off (and yes, they take days off).

22. Reorient your life and business around your values.  Until you make the switch you will consistently attract clients who drive you crazy.  When you build a principle driven business you will have clients who respect your interests outside of real estate and let you have a life.

23. Become a problem-free zone. The one consistent thing in the lives of all those who perpetually live in chaos is them.  It is a disease and you need to keep them away so you don’t catch it.

24. Improve your attitude.  A good attitude will cover a multitude of ills.  Work on living from a world view that is rooted in the positive.

25. Invest in your life.  There is no greater investment that you can make than the one in yourself.  Take a percentage of your income and dedicated it to getting around those that can help you make quantum leaps in a specific area of your life.

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
 
 

 

 
 
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 



Fail Forward


  Fail Forward  
     
 

PictureDevelop a strong compassion for yourself: understand that we always are growing, even when we know we aren’t.

We all fail, fall short, miss the mark, or blow it from time to time.  The key is to fail forward.  Mistakes, missteps and errors in judgment aren’t terminal unless we give up.  Learn the art of progress vs. perfection.  When we learn from our mistakes we can see them as part of the process, a good and necessary thing for our continued development which leads to our future success. 

When hiring people, I value street smarts and challenging backgrounds that have been overcome vs. the stellar resume and Ivy League education.  I can teach the mechanics of the industry or job, but there are other things that only hardship and life can teach.  Knowledge can be gained through a textbook, read from a book while in a comfortable chair in front of a roaring fire.  Wisdom is grown out of pain inflicted by walking through the fire.

Learn to apply some compassion toward yourself when you feel like you are going backward.  It is only then that you can learn the lessons and move forward.

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
 
 

 

 
 
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 



Dealing With Roadblocks


  Dealing With Roadblocks  
     
 

PictureWhen dealing with the roadblocks to your success, come to recognize the six signs of being unresolved with something: regret, remorse, shame, anger, denial, continuing sadness.   Those things are the tell-tale signs of baggage that is slowing you down as you reach for the stars.

Baggage from your past does contribute to your character, but does not need to define who you are.  Let’s stop living in the world of yesterday and learn the art of living in the serenity prayer -

God grant me the serenity to accept the things I cannot change; courage to change the things I can; and wisdom to know the difference.”

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
 
 

 

 
 
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 



Building Leaders of Character

 

 

 

 

  Building Leaders of Character  
     
 

Here are some notes from a seminar I went to with Zig Ziglar that I thought I’d share.

  1. PictureLeadership starts with you. 
  2. If you are to manage others, you must be able to manage yourself. 
  3. People perform best when they are appreciated. 
  4. As we have all been created by the great Creator, we all have the power to be creative. 
  5. Attitude is value. Leaders listen to those they lead.
  6. Leaders don’t just make decisions, they provide positive solutions.

Balanced goals are important.  List your top five goals.  Consider them and your daily activities.  Are they balanced? 

Leaders don’t just make decisions they provide positive solutions.  List two positive solutions that you can implement today.

Everyone wants to feel important.  What can you do to value those that you work and live with? 

Performing well at work is greatly influenced by a leader’s life at home.  This is your “home court advantage.”  List three things you can do to improve your home court advantage.

Good people stay in organizations where they can grow, where they are respected and where they feel appreciated.  What are you doing to promote these characteristics in your organization?  List five people you should thank, or show appreciation for the work they are doing.  Now tell them.

They way people treat each other internally in an organization is the way they will treat people outside their organization.  What can you do to improve how your organization works together and treats one another?

 

 

 

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
         
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.  
     
 

 

 


Budgeting with Commission Income


  Budgeting with Commission Income  
     
 

One of the greatest challenges in America today is financial mastery. The Social Security Administration says that only 2 out of every 100 people in the richest country in the world will ever have enough to retire when they reach 65 without needing to depend on relatives, charity or the government.1

Our own personal freedom with our time is directly related to our financial freedom. We have found that there are a number of agents out there making in excess of $750,000 who are in worse debt and financial trouble than those who make $75,000. How does this happen? Good or bad money will only amplify your character and habits.

We need to start thinking differently than most if we would like to be the minority who make it to that top 2%. The principles below have been tested and will work for anyone, but are especially useful for those that have varying incomes like real estate salespeople. The principles are no respecter of age, race, color, creed or sex. Follow them and you will live in your wildest dreams – ignore them and your will live in your worst nightmares.

Here are some of the characteristics of the rich from researcher Thomas Stanley, PhD -

· They follow and maintain a long-term vision.
· They follow their plan no matter what – even in the face of financial challenges.
· They study wealth and wealthy people and do not rely solely on expert advice.
· They believe in deferred gratification.

Here’s the step-by-step plan that I picked up over the years that allows you to grow wealth despite the irregularities of Real Estate income-

Step #1 -Set-up your accounts
Set-up the following accounts at your financial institution.

Professional Operating Account – Money to run your real estate business.
Personal Operating Account – Money to fund your life.
Income Tax Account – Money to pay taxes.
Charity Account – Give, give, give.
Security Account – No risk and low return investments.
Growth Account – Higher risk and higher return investments.
Fun Account – Second cars, vacations, special events, etc.

Step #2 -Divide Your Income
Transfer 25% (If working solo) – 50% (If working as a team) of your earned income to your professional operating account.

Total what is left and divide it as follows:

· Personal Operating Account – 45%
· Tax Account – 25%
· Charity Account – 10%
· Security Account – 10%
· Growth Account – 10%
· Fun Account – 0% (yes, it’s 0% but don’t worry we get to it later)

Step #3 -Redistribute Your Funds2
Every quarter, take the profit from your growth account and any special moneys that may come in (gifts, inheritance, etc.) and divide it equally amongst your growth, security and fun accounts.

Step #4 -Plan Your Financial Future
Review a professional and personal profit and loss statement, and a personal net worth statement monthly.

Step #5 -Educate Yourself
Seek good, financial, insurance and tax advice – but make your own educated decisions.

· You must study investments yourself and only invest in what you know well.
· If you think education is expensive – try ignorance.
· Be patient, wealth is like a tree, it grows from a very small seed.

 

 

 

 
  Chris Pollinger, Mastery Coaching  
         
  PS. Have you seen our individual agent and team program that combines coaching, advanced marketing strategies with hundreds of pieces of personalized print ready marketing collateral,  specialized training, and all the tools you need to get into the top 1% of agents nationwide? Check out  YourRECoach.com for more the details.  
     
  Recommended Reading –  
         
 
 

 

 
 
         
  Copyright 2007-2010 – Mastery-Coaching.com and Chris Pollinger – ALL RIGHTS RESERVED.