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	<title>Mastery Coaching &#187; Marketing</title>
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	<description>Mastery Coaching Blog - Leadership, Strategic and Business Coaching for Real Estate’s Elite.</description>
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		<title>A Magnificicent Obsession</title>
		<link>http://mastery-coaching.com/wordpress/2010/12/a-magnificicent-obsession/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/12/a-magnificicent-obsession/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:00:15 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/12/15/a-magnificicent-obsession/</guid>
		<description><![CDATA[    A Magnificicent Obsession           We did a composite of our Mastery Coaching clients through our proprietary business analysis tool which we do annually to track our client’s business (and our success or failure as coaches).  We found that the average client that had a “prospecting focus” (they spend 10 [...]]]></description>
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		<title>Can We Be Honest?</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/can-we-be-honest/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/can-we-be-honest/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 14:00:50 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1000</guid>
		<description><![CDATA[        Can We Be Honest?           “In a sea of other REALTOR® faces, what do you do to stand out?”  I’ve asked this question countless times to agents across the country and I am constantly astonished with the answers I get.  Some reply that they give great service, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You are Your Message</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/you-are-your-message/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=982</guid>
		<description><![CDATA[        You are Your Message           It is very important to determine this before you start your marketing campaign.   Most agents jump into the business and start pumping out whatever the office says to – usually farming clubs, teams or groups are set-up to share the idea of [...]]]></description>
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		<title>The Law of Borders</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/the-law-of-borders/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1005</guid>
		<description><![CDATA[        The Law of Borders           Secrets to Successful Branding – The Law of Borders If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tracking PR Effectiveness</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/tracking-pr-effectiveness/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/tracking-pr-effectiveness/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 14:00:04 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=997</guid>
		<description><![CDATA[      Tracking PR Effectiveness           There’s an old sales adage that says “People buy from people they know, like and trust,” and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions.  Not that we would suggest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Law of Singularity</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/the-law-of%c2%a0singularity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/the-law-of%c2%a0singularity/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/</guid>
		<description><![CDATA[        The Law of Singularity           Secrets to Successful Branding – The Law of Singularity If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their [...]]]></description>
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		<title>The Law of the Company</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/the-law-of-the-company/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/the-law-of-the-company/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 14:00:53 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/</guid>
		<description><![CDATA[        The Law of the Company           Secrets to Successful Branding – The Law of the Company If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the [...]]]></description>
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		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[&#160; The Law of Advertising &#160; &#160; &#160; &#160; &#160; Secrets to Successful Branding – The Law of Advertising If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Secrets to Direct Marketing</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/the-secrets-to-direct-marketing/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/the-secrets-to-direct-marketing/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:00:37 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=987</guid>
		<description><![CDATA[        The Secrets to Direct Marketing           Consistency is absolutely key.  Consistency will trump all other factors.  Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more.  Only then can you go to 2 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Importance of a Values Based Business</title>
		<link>http://mastery-coaching.com/wordpress/2010/08/the-importance-of-a-values-based-business/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/08/the-importance-of-a-values-based-business/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 14:00:23 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/08/29/the-importance-of-a-values-based-business/</guid>
		<description><![CDATA[        The Importance of a Values Based Business           “The skill sets for individuals to achieve excellence may differ, but the mindset is the same.” We help agents, brokers and companies develop values based businesses.  We firmly believe that to achieve long term success and venture into the [...]]]></description>
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