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	<title>Mastery Coaching &#187; Marketing</title>
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		<title>A Magnificicent Obsession</title>
		<link>http://mastery-coaching.com/wordpress/2010/12/15/a-magnificicent-obsession/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/12/15/a-magnificicent-obsession/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 14:00:15 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Business Dynamics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/12/15/a-magnificicent-obsession/</guid>
		<description><![CDATA[ 



 
A Magnificicent Obsession
 


 
 
 


 






We did a composite of our Mastery Coaching clients through our proprietary business analysis tool which we do annually to track our client’s business (and our success or failure as coaches).  We found that the average client that had a “prospecting focus” (they spend 10 hours a week or more actively prospecting) closed [...]]]></description>
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		<item>
		<title>Can We Be Honest?</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/21/can-we-be-honest/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/21/can-we-be-honest/#comments</comments>
		<pubDate>Sun, 21 Nov 2010 14:00:50 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1000</guid>
		<description><![CDATA[ 

 
 



 
Can We Be Honest?
 


 
 
 


 





“In a sea of other REALTOR® faces, what do you do to stand out?”  
I’ve asked this question countless times to agents across the country and I am constantly astonished with the answers I get.  Some reply that they give great service, some always wear a hat, some do coloring contests in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You are Your Message</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/15/you-are-your-message/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/15/you-are-your-message/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 14:00:18 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Core Values]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospecting]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=982</guid>
		<description><![CDATA[ 

 
 



 
You are Your Message
 


 
 
 


 





It is very important to determine this before you start your marketing campaign.   Most agents jump into the business and start pumping out whatever the office says to – usually farming clubs, teams or groups are set-up to share the idea of the week and soon you find yourself shelling out gobs [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of Borders</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/10/the-law-of-borders/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/10/the-law-of-borders/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:00:47 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=1005</guid>
		<description><![CDATA[ 

 
 



 
The Law of Borders
 


 
 
 


 





Secrets to Successful Branding – The Law of Borders

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads – people [...]]]></description>
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		<item>
		<title>Tracking PR Effectiveness</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/07/tracking-pr-effectiveness/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/07/tracking-pr-effectiveness/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 14:00:04 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=997</guid>
		<description><![CDATA[ 

 



 
Tracking PR Effectiveness
 


 
 
 


 






There’s an old sales adage that says “People buy from people they know, like and trust,” and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions.  Not that we would suggest that REALTORS® use PR to the exclusion of all [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of Singularity</title>
		<link>http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 14:00:09 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/11/03/the-law-of%c2%a0singularity/</guid>
		<description><![CDATA[ 

 
 



 
The Law of Singularity
 


 
 
 


 





Secrets to Successful Branding – The Law of Singularity

If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads – people who fell [...]]]></description>
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		</item>
		<item>
		<title>Where has the Expert Gone?</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 14:00:08 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Sales Skills]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=995</guid>
		<description><![CDATA[ 

 
 



 
Where has the Expert Gone?
 


 
 
 


 





More and more we as an industry have distilled ourselves into the lowest common denominator. You see it on the plethora of real estate agent’s websites – “we work with buyers and sellers, investors, renters, those thinking about any of the above now or might be thinking about any of them in [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/10/31/where-has-the-expert-gone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of the Company</title>
		<link>http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 14:00:53 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/</guid>
		<description><![CDATA[ 

 
 



 
The Law of the Company
 


 
 
 


 





Secrets to Successful Branding – The Law of the Company
If, we, as the real estate community really understood the concept of branding and its importance, we would save a fortune by cutting the misplaced dollars we are spending in the name of “getting their name out there.”
Most of us are re-treads [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/10/24/the-law-of-the-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Law of Advertising</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/#comments</comments>
		<pubDate>Sun, 12 Sep 2010 14:00:17 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/</guid>
		<description><![CDATA[








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The Law of Advertising
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Secrets to Successful Branding – The Law of Advertising
If, we, as the real estate community really understood the   concept of branding and its importance, we would save a fortune by cutting the   misplaced dollars we are spending in the name of “getting their name out   there.”
Most [...]]]></description>
		<wfw:commentRss>http://mastery-coaching.com/wordpress/2010/09/12/the-law-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Secrets to Direct Marketing</title>
		<link>http://mastery-coaching.com/wordpress/2010/09/05/the-secrets-to-direct-marketing/</link>
		<comments>http://mastery-coaching.com/wordpress/2010/09/05/the-secrets-to-direct-marketing/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 14:00:37 +0000</pubDate>
		<dc:creator>Chris Pollinger</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>

		<guid isPermaLink="false">http://mastery-coaching.com/wordpress/?p=987</guid>
		<description><![CDATA[ 

 
 



 
The Secrets to Direct Marketing
 


 
 
 


 


Consistency is absolutely key.  Consistency will trump all other factors.  Rule of thumb is 1 x week for the first 10 weeks then every 10 days until you have 35% market share or more.  Only then can you go to 2 x a month.  With that said, I will tell you [...]]]></description>
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