If you could cut 80% of your marketing budget and increase your return on investment 235% by accurately predicting almost half of the sales in a particular area would you be interested? For those who are slightly more savvy, you could even multiply your market reach by 5x and use the same marketing dollars you already have allocated and increase your business exponentially.
Everyone is familiar with the FICO score. It’s a predictive analytic that helps financial institutions guess who will pay their bills and who is more likely to default. Imagine if we could have something similar to help us market or prospect more effectively by only focusing on those who are most likely to move in the next 6 months.
Now we can. There is a group who had 3 PhD’s working 24 month to create the Predictive Analytic algorithms. By leveraging over 255 different variables they can generate a prospecting list ranked from most likely to least likely to sell in next 6 months.
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